Marketing teams often work with sensitive data, be it customer or contact data, in your CRM, WordPress site, payment details, and much more. Chief marketing officers (CMOs), heads of marketing, and marketing directors are accountable for data, [...] Tactics Subscribers Read More...

The path leading to Cockburn Gateway's food court looks suspiciously green these days. A woodland temporarily lures visitors away from nearby shops to engulf them in an interactive tunnel where trees can speak and a dragonfly takes on gigantic [...] Tactics Subscribers Read More...

Canada's Willowbrook shopping center has just taken retail browsing to a new level, at least online. The Langley mall unveiled Storeyline, an omnichannel shopping platform that gives customers access to real-time inventory from more than 40 ten[...] Tactics Subscribers Read More...

E-commerce brands often spend substantial resources on ads to drive website traffic, but rarely optimize conversion rates enough to turn increased traffic into sales. While conversion rate optimization may seem daunting at first, researchers of[...] Tactics Subscribers Read More...

Nothing can replace authenticity of voice when it comes to culturally-anchored marketing. Yorkdale in Toronto offers a good case in point ahead of this Year of the Tiger by collaborating with an insider group of social influencers. The eight Ca[...] Tactics Subscribers Read More...

Five Canadian properties within the Primaris Management Inc. (Primaris) portfolio have just extended their market reach and service capabilities without altering their operating model. The REIT propelled them further forward into omnichannel re[...] Tactics Subscribers Read More...

With gaming infatuating increasingly younger consumers, Westfield Manukau City (Auckland, New Zealand) is delivering some festive fun online. The Santa Squad adventure series of free mini-games turns players into heroes as they embark on missio[...] Tactics Subscribers Read More...

There is no question that curated still images and videos greatly enhance the shopper experience on retail websites and social media pages—if you can see and hear them. The thing is, not everyone can, so Shopping Boulevard (Rio de Janeiro, Br[...] Tactics Subscribers Read More...

The marketers in charge of digital communication and e-commerce for SM Supermalls in the Philippines are able to answer that question without hesitation because they pose it on the developer's web portal every chance they get. The polling isn't[...] Tactics Subscribers Read More...

Centennial's marketers don't seem to think that the hybrid shopping trend will fade any time soon. Its MainPlace Mall in California has just completed a few website upgrades and is now formally inviting customers to "Shop the Mall at Home." Not[...] Tactics Subscribers Read More...