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Customer Service, Email Marketing
An Aussie bookseller is doing its best to mirror in-person service online.
It's sad but true: Hybrid programs are no longer difference makers for stores and shopping centers, but offers that consumers expect. That's how quickly things change in the world of retailing, especially after this past COVID accelerator year.[...]
Email Marketing, Social Media Campaigns, Technology Lab
From face-to-face interactions with shoppers to online quizzes, the retailer is relentless about customer care and it shows in its story branding.
How’s your digestion? Are you sleeping well? Any additional stress lately? These are questions one might expect from a healthcare professional, but not a retail salesclerk. And therein lies the difference between your average product-pushing [...]
Email Marketing, Technology Lab
Melissa Data, a direct marketing software and services company, shares 10 e-marketing tips after reviewing its customers campaigns.
