Writing a List & Checking It Twice

Upper Canada Mall’s iPhone app offers shoppers a collection of useful features, right in time for the holidays.

If money is weighing most heavily on shoppers’ minds this season, then Upper Canada Mall’s (UCM) on the right track. The Canadian center has launched an iPhone app that its marketing firm, The Idea Workshop, developed with a definite focus o[...] Tactics Subscribers Read More...

The Technology Report

Apps, Sales Promotions & More, Technology Lab, Technology News

New marketing technology has brought retailers and shopping centers closer to their customers. We take a look at some of the best examples of marketing technology in action.

New marketing technology has brought retailers and shopping centers closer to their customers. But beyond the ability to deliver improved customer service, expanded entertainment offers and a more customized overall experience, these new tools a[...] Tactics Subscribers Read More...

Small Planet, Big Feet

Apps, Mall Websites, Sustainability

Place des Halles helps shoppers measure their eco-footprints, and offers tips to make them smaller.

Any diet expert will tell you that the first step to curtailing voracity is to become conscious of the quality and quantity of food you consume. The sustainability team at Place des Halles in Strasbourg, France seems to think that adopting a gre[...] Tactics Subscribers Read More...

Designers at Large

Apps, Technology Lab

Coca-Cola lets consumers unleash their creativity and share it with the world.

Coca-Cola doesn’t allow consumers to custom order their soft drink bottles yet, but it came one step closer this past holiday season when it launched its Design the World a Coke campaign. Consumers who visited the Cola-Cola site were encour[...] Tactics Subscribers Read More...