Digital butterfly chasing? Swap your net for a smartphone and a GPS-enabled app, and you might get why shoppers got into SM Supermalls’ high-tech event.

Saltspring Coffee scoured its Twitter threads then hit the streets to offer perks to unsuspecting yet deserving people.

Students get their own mall app, which automatically enrolls them in University Town Center retailers’ loyalty programs.

Just as shoppers were getting used to malls sizing down their online experiences to fit mobile devices, Brazil’s Rio Design Barra decided to go big.

The December holidays are the perfect time to unveil new features for your shopping center’s loyalty-building app.

Mall of America chooses Google Maps Indoor smartphone feature so that customers can navigate its halls more easily.

Adventures involving medieval characters, magical swords, wizards and dragons await players of the soon-to-be-released Coupon Quest mobile game, and savings too.

West Edmonton Mall is the first shopping center to partner with Malltip, a new site that brings Groupon-style daily deals exclusively to shopping centers.

Kanyon managed to attract 6,000 customers to its Kanyon Fit app, which tracks everything from their daily calorie intake to their exercise regime.

Some magazines, such as Esquire, have begun incorporating digital content accessible on your computer.