Virtual Holidays

Apps, Technology Lab

No Santa? No problem. Kohl’s shoppers still got their holiday memento by using the virtual Snapshots with Santa service.

Kohl’s department store found a sweet spot in the on-site/online retailing balance last year. Its Snapshots with Santa service had digital-minded shoppers coming into its stores to create virtual greeting cards. After downloading the free K[...] Tactics Subscribers Read More...

One, Two, Three, Pull!

Apps, Technology Lab

Bluewater gives the traditional Christmas cracker a technology twist.

Crackers are probably as British as Christmas gets. After all, London sweet-maker Tim Smith did invent them in the mid-19th Century. No wonder Bluewater (Kent, UK) managed to convince 46,628 shoppers to pull its virtual cracker last holiday seas[...] Tactics Subscribers Read More...

Westfield Labs Incubating New Retail Concepts

Apps, Technology Lab

Digital storefronts for Sony, Rebecca Minkoff and TOMS pop up on Westfield San Francisco walls, while Dine on Time food-ordering app debuts on iTunes.

OFF THE WALL… If you’re looking to increase tenant revenue in a fully occupied shopping center, start leasing the walls. We aren’t talking about funky advertising placements, but operating stores. A year ago that would have seemed like [...] Tactics Subscribers Read More...

Snap, Type, Post

Apps, Technology Lab

Yahoo! Sports Lets Fans Turn Their Favorite Game Moments into Animated GIFs.

The Yahoo Sports app’s new Loops feature is all about consumer engagement. Users with iOS mobile devices can now pick their top sports moments and turn them into animated GIFs personalized with captions, visual effects, and comments to post th[...] Tactics Subscribers Read More...

Aurora Borealis Hits The Mall

Apps, Technology Lab

Shoppers control the high-tech light show at Northland shopping center using their own mobile phones, a breakthrough for the industry in Australia.

The new $15 million open-air entertainment and lifestyle precinct at Australia’s Northland center, and shoppers are controlling its starring attraction. In just three little steps, anyone with a mobile phone can manipulate a colorful light sho[...] Tactics Subscribers Read More...

The Link’s Tech Tricks

Apps, Technology Lab

Students enter to win prizes using WeChat mobile app, as six Chinese properties host sales promotion. Other tactics included mall-based checkpoint venues for student orientation.

The Link is chatting up students in its latest promotion. Until August 31, 2014, six of its Hong Kong properties will reward full-time students who make purchases worth HK$50 ($6.50) or more with instant receipts delivered on The Link Student Pr[...] Tactics Subscribers Read More...

Mobile Moments

Apps, Technology Lab

Cherry Hill Photo extends the magic of children’s visits with Santa with app-based mobile experience.

Santa will fly into U.S. and Canadian malls with a few more tricks up his sleeves to connect with shoppers this year. Thanks to the tech crew at Cherry Hill Photo, parents will soon be able to download the updated version of the MyHolidayMoments[...] Tactics Subscribers Read More...

Branding in the Fast Lane

Apps, Mall Websites, Technology Lab

The Bay Centre hits the Victoria Streets and the Infobahn with mobile booth that turned ordinary shoppers into VIPs.

The mobile photo booth that The Bay Centre set up on the streets of Victoria, Canada, last fall looked a lot like a pit stop lane. The mall’s promotional crew stopped passersby in high-traffic downtown areas, gave them a quick pitch on the “[...] Tactics Subscribers Read More...

Itching To Win

Apps, Technology Lab

Facebook was the platform for the 12-day contest, but shoppers still had to make the trip to Lakeside to claim their prizes.

Getting a new iPad for free is not the kind of news that you keep to yourself. It’s worth sharing with family and friends, and it makes an ideal social media post. That’s at least the rationale behind the scratch-and-win contest that the UK�[...] Tactics Subscribers Read More...

Psst…Men Shop Too!

Apps, Technology Lab

Mall apps are quickly becoming commodities, but one center might have found a way to make its app stand out.

The Shops at Legacy offers its mobile customers a Men's Corner, where they'll find drink specials, stores that cater to their needs, sports game listings, special event info and ideas for the gifting impaired. The app, which SmartChoice™ Ma[...] Tactics Subscribers Read More...