CF Tools Up for Uncertain Times

LiVE by CF was created as a be-ready-for-anything retail app, even in the midst of pandemic times.

The word live is a loaded one in the field of communication. It always suggests assuming a significant amount of risk for the benefit of responsiveness to whatever is going on in the world at any given time. It's only fitting that Cadillac Fair[...] Tactics Subscribers Read More...

Once Again, It All Comes Down to Data

Apps, Technology Lab

Plaza Holdings relies on custom technology to rebuild its centers’ traffic safely.

Reserving a table for two at a local restaurant is child's play using today's many specialized apps. At Plaza Las Americas and Plaza del Caribe in Puerto Rico, would-be visitors are also using their mobiles to reserve their spot to shop. That's[...] Tactics Subscribers Read More...

App Power to the People

Apps, Technology Lab

Following a successful test in Tempe, the tech firm is applying its app-based retail sales solution to Tucson and the greater Pima County.

It's up to consumers how wide they wish to reopen their wallets and for what, but a new private/public partnership might demonstrate that there's no harm in making it easier to pry them by bringing shoppers and businesses in their communities c[...] Tactics Subscribers Read More...

What’s Next: Retail by Appointment

Apps, Customer Service, Technology Lab

This Canadian provider’s “phygital” retail app helps operators tell browsers and shoppers apart.

Line-ups are safe, orderly, and the most obvious way to control the flow of traffic in and out of stores and commercial centers. There's just one problem: Shoppers don't like them.

The folks at Canada's Booxi believe there's a better way to [...] Tactics Subscribers Read More...

This Event Should Be Scary Good

Apps, Technology Lab

Widely available tech tools give retail teams a chance to revisit old classics.

Howling sounds and fake spiderwebs? Oh, please! You'll need to do better than that to up your fear factor this Halloween, and there are plenty of options at your fingertips. That's the upside of consumers' dependence on mobile phones and other [...] Tactics Subscribers Read More...

What’s Next: Offline/Online Retail Events

Apps, Food & Beverage

Hammerson centers stretch their food event experience through their mobile apps.

The offer to spend two days sampling tasty bites for free is enough to create a foodie frenzy, but what does a retail destination team do once all the crumbs have been swept up? Simple: Keep the buzz going online, just like some Hammerson shoppi[...] Tactics Subscribers Read More...

Playing for Retail Keeps at DFO

Apps, Technology Lab

This Aussie mall’s game is in AR, but the prizes are real.

There are quite a few shoppers walking around DFO outlet centers in Australia, seemingly pointing their mobile phones at random spots. What they're actually doing is trying to win some gift cards. Six properties are hosting a national competi[...] Tactics Subscribers Read More...

A Precinct Revisits Its Past Through AR

Apps, Technology Lab

Art Month took a high-tech twist at an urban Aussie center, connecting shoppers with forgotten works.

When you get caught up in the excitement of a refurbished precinct's on-trend shopping and leisure offer, it's easy for the collective memory of the area's past to get fuzzier as time goes by. Luckily, there are plenty of tech-based tools to cla[...] Tactics Subscribers Read More...

We Bare Bears’ Big Mall Takeover

Apps, Technology Lab

Frasers Property Singapore is betting on gaming to foster shopper loyalty.

Forget Pokémon Go! This holiday season, Frasers Property Singapore wants shoppers to get hooked on its new Frasers Experience (FRx) app and it's devised a game to do it, with shoppers standing to win over S$250,000 (US$182,883) worth of prizes.[...] Tactics Subscribers Read More...

Don’t Make Them Carry Their Bags

Apps, Technology Lab

Doing away with that little chore gets you closer to offering hassle-free shopping as the Web does.

As you plan your center's new entertainment and food-focused retail mix, be sure to add the amenities and services to support your customers' new shopping journeys. A rooftop bar and adjacent lawn games, for example, sound great, but which visit[...] Tactics Subscribers Read More...