Mobile Commerce
Hybrid is Ralph Lauren’s B2C Summer Style
Mobile Commerce, Retailer Roundup, Sales Promotions & More, Shopping Center Business, Technology Lab, Technology News
Stepping out to shop means stepping onto the web these days for lovers of Lauren Ralph Lauren. Summer collections and edits await on the little digital screen where the brand operates a virtual boutique resembling its Woodbury Common Premium Ou[...] Tactics Subscribers Read More...
Flight Centre Marks 40th with Travel Runway 2.0
Advertising Creative Design, Design Studio, Technology Lab
Our picks of marketing videos this week are made for anyone devising a campaign for consumers with a travel bug. Flight Centre Australia turned 40 and it's celebrating with a collection of 40+ experiences organized under distinct themes: Advent[...] Tactics Subscribers Read More...
Kate Spade NY Welcomes Summer Early
Advertising Creative Design, Décor Themes, Design Studio, Facebook, Pop-Up Stores, Visual Merchandising
First, there was The High Line in the Meat Packing District, then Brooklyn, and this weekend it will be the Tribeca Burrough's time to host Kate Spade New York's (Kate Spade) pop-up cabana. The American designer label is pulling off the outdoor[...] Tactics Subscribers Read More...
Reality Reimagined: Enter the Virtual Influencer
Social Media Campaigns, Technology Lab, Technology News
Mother’s Day Begins on FB @ Westfield Knox
Facebook, Sales Promotions & More, Seasonal Giveaways, Social Media Campaigns, Technology Lab
The marketers at Australia's Westfield Knox are aiming for an on-site Mother's Day traffic booster with their Facebook contest. Today at midnight is the deadline they've set for shoppers to enter to win one of two specially themed packs by expr[...] Tactics Subscribers Read More...
Cockburn Gateway Just Raised Its XP
Décor Themes, Design Studio, Entertainment, Mall Websites, Sales Promotions & More, Seasonal Giveaways, Technology Lab
The path leading to Cockburn Gateway's food court looks suspiciously green these days. A woodland temporarily lures visitors away from nearby shops to engulf them in an interactive tunnel where trees can speak and a dragonfly takes on gigantic [...] Tactics Subscribers Read More...
How Well Do You Serve e-Shopping Personas?
Mobile Commerce, Technology Lab, Technology News, Viral Advertising