Mahon Point Ups the Ante in Styling

Customer Service, Services, Style Lounge, Stylist and Personal Shopping Services

Offering fashion advice on-site is what allows the Irish mall to set itself apart.

A mere glance at Mahon Point's website header menu and fashion-focused shoppers will find the place to pause: the Style Advisor tab, which leads to all the details on the Cork, Ireland, mall's dedicated services. The personalization promise, ce[...] Tactics Subscribers Read More...

Chartwell Breaks It Down for Fashion Lovers

Style Lounge, Stylist and Personal Shopping Services

The Kiwi center keeps things simple and relatable to hook shoppers on social.

The Facebook post thread for Chartwell Shopping Centre (Chartwell Hamilton, New Zealand) reads like a cheat sheet for fashionistas who yearn to up their game. The likes of personal stylist Kharyn Lucas share their tips freely and they're both s[...] Tactics Subscribers Read More...

Pulling Out All the Fashion Stops

Style Lounge, Stylist and Personal Shopping Services

U.S. mall will pony up for shoppers’ one-on-one styling sessions.

It's easy to act on impulse after a Zoom fashion event and click to add a pair of shiny shoes to an online shopping cart. It's just as easy to get distracted and abandon that same cart just moments later. Leslie Trifone knows it so her mall tea[...] Tactics Subscribers Read More...

NYC Ambassadors at the Service of Style

Style Lounge, Stylist and Personal Shopping Services

Hudson Yards teams up with one of TV’s star stylists to spruce up its visual branding.

In a city like New York where people seem to move at the speed of light, you don't get much time to make that all-important first impression. Having a top stylist refresh your look certainly helps. It's done wonders for the team of ambassadors [...] Tactics Subscribers Read More...

Dialed into Style

Style Lounge, Stylist and Personal Shopping Services

Life’s little fashion emergencies have led to this next-gen service.

Picture this: You've just checked in at a conference and find out that your interpretation of 'business casual' is a little more laid back than everybody else's. How do you refresh your look when there isn't much time before the evening's cockta[...] Tactics Subscribers Read More...

Styling Tips off the Rack

Style Lounge, Stylist and Personal Shopping Services

This Aussie mall is giving new meaning to the concept of embedded advertising.

Westfield Fountain Gate (Victoria, Australia) has its shoppers effortlessly rolling from spring to summer to fall and beyond, thanks to its duo of roaming stylists. Chelsea Brice and Victoria Tomaro take turns hitting the mall floor every Friday[...] Tactics Subscribers Read More...

Crash Course at Rockland

Style Lounge, Stylist and Personal Shopping Services

The Canadian mall’s style ambassadors help shoppers make sense of seasonal trends.

Rockland has already secured a position as one of the fashion retailing poles in the city of Montreal, Canada. Now it is also hoping to trade in another currency: knowledge. With three style ambassadors on board, the center is giving its custome[...] Tactics Subscribers Read More...

Yorkdale’s New CONCEPT Focus: Prom

Style Lounge, Stylist and Personal Shopping Services

Toronto center presents a new line-up of student-focused services and fashion labels at its pop-up.

Bubble-gum hues, fairytale gowns, and sleek tuxedos are about to invade the pages of fashion magazines and shop windows at a mall near you. With spring comes prom and bridal party season, so Yorkdale (Toronto, Canada) is dedicating its CONCEPT r[...] Tactics Subscribers Read More...

Fall Relief for the Style Impaired

Style Lounge, Stylist and Personal Shopping Services

Mall tries to stand out in what is always a busy season for fashion destinations.

With just a few months between Back to School and the holidays, shopping centers are under pressure every year to make the most of the fall fashion season. Promoting an appealing brand roster is a good place to start for most marketers, but one [...] Tactics Subscribers Read More...

Mall Styling Service Goes Off-Site

Style Lounge, Stylist and Personal Shopping Services

Interactive digital mirror is the key to this tourism marketing trial.

Westfield Stratford City in East London is running a little Digital Age experiment. It's taking its personal styling service off-site and to the local Sanderson boutique hotel's suites via the Internet. To try it out, shoppers will have to get s[...] Tactics Subscribers Read More...