Full Motion Blogging

Fashion Blogs, Mall Websites, Social Media Campaigns

Plaza Las Americas keeps shoppers’ styles up-to-date with a video fashion blog.

If Facebook is indeed becoming so 2008, then some might say so are text blogs. Right or wrong, Plaza Las Americas is looking ahead, keeping its Web visitors updated on the latest styles through a video fashion blog. Hosted by Desirée Lowry, Mis[...] Tactics Subscribers Read More...

Visions of Spring

Advertising Creative Design, Sales Promotions, Style Lounge

Bayview Village plays mind games with its clientele in a playful bid to get them into retail therapy.

Canada’s Bayview Village Shopping Centre (Bayview Village) is playing mind games with its clientele this spring in a playful bid to get them into retail therapy. Given its fresh fashion lineup, Bayview Village launched a new marketing campa[...] Tactics Subscribers Read More...

A Handy Promotion

Sales Promotions, Style Lounge

The Potteries’ promotional campaign nets 30,000 women a new handbag.

More than 30,000 women in Staffordshire and Cheshire, UK have a new handbag in their accessories collection, thanks to a promotional campaign that The Potteries Shopping Centre held last December. The colorful handbag-shaped mailer was sent o[...] Tactics Subscribers Read More...

Love that Denim

Social Media Campaigns, Style Lounge

Jeanswest gives shoppers a chance to win a trip to Paris, in return for their admissions of love for denim.

http://www.JeansWest.com.au/Denim-Love-Affairs.html Want to win a trip to Paris? You could if you’re currently living in Australia or New Zealand and are willing to spill the beans on your denim love affair to Jeanswest. From May 2 throu[...] Tactics Subscribers Read More...

On the Campaign Trail

Entertainment, Sales Promotions, Style Lounge

Simon Property Group rolls out its own national fashion event, called Simon Fashion Now.

The economic downturn hasn’t prevented Simon Property Group from rolling out its national fashion event: Simon Fashion Now. This celebration of style treats shoppers to runway fashion shows and updates them on the latest trends in cosmetics an[...] Tactics Subscribers Read More...

LuxTV for Bargain Hunters

Fashion Blogs, Social Media Campaigns, Stylist and Personal Shopping Services

Generating PR using a series of online videos, with the help of a fashion designer and an editor.

Luxury is spending much less on something that you really want. This little mantra will likely resonate with shoppers for some time to come and it was coined by one of Value Retail’s PR allies, Anna Mason of U.K.-based Maison Mason. The sty[...] Tactics Subscribers Read More...

All Male Fashion Fiesta

Catwalk Shows, Community Room, Fundraisers, Style Lounge

Tamarack Centre boosts publicity by 324% with a Mexican-themed fundraiser.

Canada’s Tamarack Centre caught the eye of the media on September 17, 2008, when it held its All Male Fashion Fiesta. The show, which garnered more than 262 column inches in editorial coverage and caused the mall’s publicity to soar 324 perc[...] Tactics Subscribers Read More...

A Shoe-Lover’s Affair

Catwalk Shows, Entertainment, Sales Promotions, Sales Promotions & More, Style Lounge

A more Web-savvy Bayview Village hosts another category marketing campaign.

Sequels are tricky. They can turn a creative franchise into a gold mine or they can send intended audiences running for their lives. So far, Bayview Village’s Ultimate Shoe-Lover’s Event looks like a keeper. On February 9, the Canadian sh[...] Tactics Subscribers Read More...

Addicted to Style

Style Lounge, Technology Lab

Brent Cross launched a website for those interested in fashion, featuring seasonal trends and gift voucher details.

Brent Cross in London is pushing its personal styling service in a big way. The shopping centre has launched TheFashionFix.co.uk, a site entirely dedicated to the service and where fashionistas as well as the style impaired will find all the [...] Tactics Subscribers Read More...

The Men’s Club

Style Lounge, Technology Lab

Unirea Shopping Center, Romania, gives men a helping hand when it comes to shopping.

www.UnireaShop.ro Let’s face it, men don’t like to waste time in shops. They may like to browse for merchandise, but rarely will they last too long wandering aimlessly amidst seemingly endless aisles. That’s why Unirea Shopping Center ([...] Tactics Subscribers Read More...