It’s Show Time

Celebrity Appearances, Entertainment, Food & Beverage, Grand Openings, Special Events, Style Lounge

Consumers need a compelling reason to put down their gadgets, step away from the TV, and go to the mall. Simple entertainment just doesn’t cut it anymore.

When the curtain rises on opening day, the number one thing a stage producer hopes for is a packed house. Marketers strive for the same outcome in the theatre of retail. That may well be their biggest problem. Developing special events is an [...] Tactics Subscribers Read More...

Flippin’ Fashion

Style Lounge, Technology Lab

Masonville Place’s video contest drew a crowd of contestants by offering higher-end loot.

The trouble with retail contests isn’t that they’re a dime a dozen. It’s that too many of them fail to inspire in the loot department. Not so at Canada’s Masonville Place. The prospect of winning a free Flip video camera was alluring eno[...] Tactics Subscribers Read More...

Come Shop With Me!

Fashion Blogs, Sales Promotions & More

Attracting consumers and encouraging spending during an economic slowdown isn’t easy, but it is certainly possible.

As consumers continue to jealously guard their wallets, shopping centers are having to adopt ever more persuasive “come hither” tactics. The recession has mostly put paid to high-budget incentives such as giveaways and prizes, so marketers a[...] Tactics Subscribers Read More...

The Prefab Factor

Leasing, Shopping Center Business, Style Lounge, Sustainability

Melbourne Central experiments with an alternative, eco-friendly temporary retail concept.

When Lulamae decided to use Melbourne Central’s mall environment to promote its fashion brand to Australian holiday shoppers, it had one major requirement: its boutique had to remain on the high street. Breathe Architecture made that seemingly[...] Tactics Subscribers Read More...

Style on a Dime

Gift Cards, Mall Websites, Style Lounge

General Growth malls team up with TLC’s What Not To Wear to offer shoppers wardrobe tips and advice.

Shoppers at General Growth (GGP) malls are about to get a style reality check. The developer and TLC’s What Not To Wear crew have teamed up to enlighten the fashion impaired. Aptly named Shop Smart Look Fab, their new show teaches consumers wh[...] Tactics Subscribers Read More...

Style to the People

Celebrity Appearances, Sales Promotions & More, Style Lounge, Stylist and Personal Shopping Services

Centro Rosedale enlists a celebrity stylist for its makeover competition.

Donny Galella’s approach to styling placed him at the top list of possible celebrity hosts for the makeover competition that Centro Roselands is currently holding. The stylist, designer and TV personality made a memorable impression on center [...] Tactics Subscribers Read More...

Top Dog

Mall Websites, Style Lounge

Metrocentre hosts Dog-Clothing.co.uk’s ‘Top Dog’ model competition.

There are a few more pooches yowling in the night in Gateshead, UK because Buddy has officially been crowned as the winner in Charlie & Ben Designer Petwear’s Next Top Dog Model competition. Dog-Clothing.co.uk was the site to view the 15 final[...] Tactics Subscribers Read More...

Front Row Seats

Mall Websites, Style Lounge

Colonial First State shopping centers treat shoppers with fashion and beauty workshops.

The world of couture might have entered the mainstream, as stylists lend their name and talent to mass-market labels, but designer fashion shows remain an indulgence that few can afford. Luckily for Australian fashionistas on a tight budget, Col[...] Tactics Subscribers Read More...

Window Treatment

Grand Openings, Style Lounge

Live mannequins housed in glass cases were among the highlights of XXI’s opening campaign at Mapleview Shopping Centre.

Propped up on their pedestal and housed in a custom built case, models turned consumer curiosity into mall traffic in the week leading up to XXI’s July 18 opening at Canada’s Mapleview Shopping Centre (Mapleview). Hired by Go Bee Producti[...] Tactics Subscribers Read More...

Vampire Watch

Charity Partnerships, Entertainment, Style Lounge

Dubois Mall helps out its community while hosting a Halloween event.

On October 3, America’s Dubois Mall plans to redefine the shopping center Halloween event while doing something good for the community. With the help of presenting partner All About a Party, the mall will put on its Scare Fair 2009, featuri[...] Tactics Subscribers Read More...