What’s Next: Custom Branding for DIYers

After Selfridges in London and Manchester, Mon Purse debuts at Bloomingdales.

It used to take really good connections and celebrity status to get a designer label to make you a custom bag, let alone name it after you. Nowadays, all it takes is some creativity, an Internet connection, and the link to the Mon Purse website.[...] Tactics Subscribers Read More...

21st Century Knitting, the Adidas Way

Body Scanners, Style Lounge

This pop-up was anything but your typical knitting club experience.

VR equipment, a body scanner, and a QR code booklet. Those aren't the type of items you'd normally find on a hobby knitter's Michaels store shopping list. They were nonetheless among the must-have tools for shoppers to fully experience the pop-u[...] Tactics Subscribers Read More...

Everything’s Coming Up Roses

Style Lounge

Paper artist Zoe Bradley creates another stunning installation at Chatswood Chase.

Picture this: a stack of paper big enough to make 12,152 curled petals and 392 paper roses. Now imagine doing the work by hand and turning these elements into a designer gown and matching hat. That’s the challenge that London-based paper artis[...] Tactics Subscribers Read More...

A Stylish Homecoming

Catwalk Shows, Style Lounge

Karrinyup Shopping Centre welcomes one of Perth’s own fashion muses home.

It had been a while since Gemma Ward had visited in her birthplace of Perth, Australia. Known for gracing catwalks and magazine covers around the world, as well as starring in a number of films, the top model came home last week, and Karrinyup S[...] Tactics Subscribers Read More...

Alhambra to Host Fashion Pop-Ups

Catwalk Shows, Style Lounge

Steph Higham and the center team hope to repeat last year’s Fashion Week success.

It's tough to convince shoppers of your center's style credentials when it is located in an area called Cheapside (in Barnsley, UK). Alhambra's marketers are pulling all the stops, though, as they host their second Fashion Week. Launched this[...] Tactics Subscribers Read More...

Scandinavian Designers in Spotlight in Berlin

Catwalk Shows, Style Lounge

Bikini Berlin concept mall surprises shoppers once more with Nordic Fashion Hub.

Berlin Fashion Week is in full swing and one of city's high-profile shopping centers is participating by hosting a free side event that highlights the talents of 15 Scandinavian designers. Bikini Berlin is also the curator of this Nordic Fashion[...] Tactics Subscribers Read More...

Mall Styling Service Goes Off-Site

Style Lounge, Stylist and Personal Shopping Services

Interactive digital mirror is the key to this tourism marketing trial.

Westfield Stratford City in East London is running a little Digital Age experiment. It's taking its personal styling service off-site and to the local Sanderson boutique hotel's suites via the Internet. To try it out, shoppers will have to get s[...] Tactics Subscribers Read More...

Chatswood Chase Unveils Fashion Showcase

Catwalk Shows, Style Lounge

TV presenter Melissa Doyle stepped in to host the Aussie center’s VIP cocktail party.

The global "buy local" movement has focused a lot of attention on the benefits of sourcing food and certain manufactured goods locally, but it's expanded beyond that. Now retail destinations such as Chatswood Chase are celebrating their local fa[...] Tactics Subscribers Read More...

QVB Reveals Its Latest Sydney Style Icon

Fashion Blogs, Style Lounge

Actress Miranda Otto lends her star power to the center’s fall/winter campaign.

Celebrity endorsements are supposed to have lost some of their marketing power in this era of social media, Joe Average blogging, and peer counseling. We beg to differ. Consumers might not be willing to blindly follow a celebrity's advice anymor[...] Tactics Subscribers Read More...

Yorkdale Has Students Primed for Prom

Style Lounge, Stylist and Personal Shopping Services

Seasonal campaign includes a contest to win back prom purchases, up to $1000.

You've heard this before: The key to developing a successful business concept is to identify a consumer pain point and offer some relief. Yorkdale is one of the shopping centers focusing on students' built-up angst around The Prom. The Canadian [...] Tactics Subscribers Read More...