Project Runway Finds Its Mall Headquarters

The broadcast-retail partnership is a first in this southern market.

What separates run-of-the-mill fashion from catwalk-worthy couture is often in the details—the grade of materials, employing distinctive shades, and finding the elements that can bring creative cohesiveness to a collection. Would-be designers [...] Tactics Subscribers Read More...

Styling Tips off the Rack

Style Lounge, Stylist and Personal Shopping Services

This Aussie mall is giving new meaning to the concept of embedded advertising.

Westfield Fountain Gate (Victoria, Australia) has its shoppers effortlessly rolling from spring to summer to fall and beyond, thanks to its duo of roaming stylists. Chelsea Brice and Victoria Tomaro take turns hitting the mall floor every Friday[...] Tactics Subscribers Read More...

Focus on the Newsmakers

Style Lounge

A shopping center and partner magazine celebrate the careers, lives, and styles of four news anchors.

PR and social buzz have a way of feeding on themselves. The marketers at one shopping center have obviously figured that out. As a nod to the high-profile media figures who regularly bring the public up-to-the-minute information, they have turne[...] Tactics Subscribers Read More...

Crash Course at Rockland

Style Lounge, Stylist and Personal Shopping Services

The Canadian mall’s style ambassadors help shoppers make sense of seasonal trends.

Rockland has already secured a position as one of the fashion retailing poles in the city of Montreal, Canada. Now it is also hoping to trade in another currency: knowledge. With three style ambassadors on board, the center is giving its custome[...] Tactics Subscribers Read More...

This Is One Darling Little Catwalk Show

Catwalk Shows, Style Lounge

intu Metrocentre and Hamleys celebrate the new Sylvanian Families Town.

Queen Elizabeth II, designer Karl Lagerfeld, and Vogue chief editor Anna Wintour couldn't make it to intu Metrocentre last Saturday, but their pint-sized alter-egos took front row seats at what was touted as the world's smallest catwalk shows. F[...] Tactics Subscribers Read More...

Yorkdale’s New CONCEPT Focus: Prom

Style Lounge, Stylist and Personal Shopping Services

Toronto center presents a new line-up of student-focused services and fashion labels at its pop-up.

Bubble-gum hues, fairytale gowns, and sleek tuxedos are about to invade the pages of fashion magazines and shop windows at a mall near you. With spring comes prom and bridal party season, so Yorkdale (Toronto, Canada) is dedicating its CONCEPT r[...] Tactics Subscribers Read More...

Pick of the Kicks

Style Lounge

Cabot Circus joins forces with Superdoodle to offer one-day styling service.

Personalization is key for marketers in the current Retail Land of Me and this coming Saturday, Cabot Circus will give its shoppers exactly what they want. The Bristol (UK) center will host a free Kustomised Kicks event together with local graff[...] Tactics Subscribers Read More...

What’s Next: The Mall Fashion Podcast

Fashion Blogs, Style Lounge

Stylist and lawyer pair up to host an Aussie center’s groundbreaking weekly show.

There are two new voices on the air and Kate Dixon is counting on them to guide shoppers right to Pacific Fair. The Australian center's marketing manager has just launched "Two Girls and Nothing to Wear," a dual-platform and content-driven strat[...] Tactics Subscribers Read More...

Culture Crawl: Bal Harbour Shops

Fashion Blogs, Style Lounge

Florida upscale center leads its blog followers deeper into the world of fashion, food, and culture.

The play on words might be an easy one, but Bal Harbour Shops' Fashion Feed Q&A is a great example of how to create online experiences. The blog piece focuses on illustrator Gretchen Röehrs's latest book, Edible Ensemble, and it offers just th[...] Tactics Subscribers Read More...

Chatswood Chase to Present VIP Runway

Catwalk Shows, Style Lounge

Guests are in for an evening of on-trend styles and live performances.

Chatswood Chase's marketers have a cabaret trick up their sleeves in a bid to give the Australian center's upcoming Autumn/Winter VIP Runway Event a higher profile: a celebrity hook. On March 15, Rhonda Burchmore, a musical theater and cabaret s[...] Tactics Subscribers Read More...