How Effective Are Your Fashion How-to Videos?

Customer Service, Fashion Blogs, Style Lounge

Just a few tricks could turn a series of content snippets into a sought-after mall service.

It's no secret that taking away consumers' pain points, even when it comes to making fashion decisions, can capture their interest. The trouble is that there is a limit to how much actionable information mall marketing teams and tenants can pac[...] Tactics Subscribers Read More...

Back to Fashion Basics at Sylvia Park

Fashion Blogs, Style Lounge

YouTube is the Kiwi Property mall’s platform of choice to get customers stoked about the coming change in season.

Lockdowns have robbed some consumers of the daily impetus to care for their personal appearance, so getting back into a fashionable routine might take time and baby steps. Sylvia Park and its Kiwi Property (KP) owner got a jump on the process.

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What’s Next: The Mall Fashion Podcast

Fashion Blogs, Style Lounge

Stylist and lawyer pair up to host an Aussie center’s groundbreaking weekly show.

There are two new voices on the air and Kate Dixon is counting on them to guide shoppers right to Pacific Fair. The Australian center's marketing manager has just launched "Two Girls and Nothing to Wear," a dual-platform and content-driven strat[...] Tactics Subscribers Read More...

Culture Crawl: Bal Harbour Shops

Fashion Blogs, Style Lounge

Florida upscale center leads its blog followers deeper into the world of fashion, food, and culture.

The play on words might be an easy one, but Bal Harbour Shops' Fashion Feed Q&A is a great example of how to create online experiences. The blog piece focuses on illustrator Gretchen Röehrs's latest book, Edible Ensemble, and it offers just th[...] Tactics Subscribers Read More...

QVB Reveals Its Latest Sydney Style Icon

Fashion Blogs, Style Lounge

Actress Miranda Otto lends her star power to the center’s fall/winter campaign.

Celebrity endorsements are supposed to have lost some of their marketing power in this era of social media, Joe Average blogging, and peer counseling. We beg to differ. Consumers might not be willing to blindly follow a celebrity's advice anymor[...] Tactics Subscribers Read More...

GGP Taps Barefoot Blonde For Fall Fashion Guide

Fashion Blogs, Style Lounge

Fashion and family blogger Amber Fillerup helps GGP shoppers solve their fall fashion needs.

Sweater weather is here, and our lattes are full of pumpkin spice. It's time for fall fashion, and GGP is ready for it. The company recently rolled out its 2015 fall style guide with the help of Barefoot Blonde, style blogger Amber Fillerup. [...] Tactics Subscribers Read More...

Fashion within Reach: GGP Keeps its Blog Local

Fashion Blogs, Style Lounge

Fearless Fashionista launched to not only inform customers, but also encourage them to sign up for GGP’s loyalty club program.

Blogs are great places to look for stylish new merchandise, if you can get your hands on it. That’s why General Growth Properties (GGP) created the Fearless Fashionista blog just for Southern California shoppers. Jennifer Geisman, creator of B[...] Tactics Subscribers Read More...

Do You Know Karl?

Fashion Blogs, Style Lounge

The Coveteur give Yorkdale a PR boost through collaborations with couture designers, fashion press editors, and other key figures.

Yes, Lagerfeld. Well the marketers at Yorkdale Shopping Centre are now in his extended circle. Last holiday season, they established a partnership with The Coveteur, a blog dedicated to all things chic and which also counts Vogue and the Chanel [...] Tactics Subscribers Read More...

South Bay Galleria’s Mobile Campaign

Fashion Blogs, Style Lounge, Stylist and Personal Shopping Services

South Bay Galleria attracts new mobile club members with text-to-win incentives. From time to time, the center takes a more elaborate approach involving fashion displays.

If you build a new shopping complex, there is a good chance to that some shoppers will come. That rationale doesn’t really apply on the Web, though. You can launch as many online programs as you want, and still get zero traffic. California’s[...] Tactics Subscribers Read More...

Come Shop With Me!

Fashion Blogs, Sales Promotions & More

Attracting consumers and encouraging spending during an economic slowdown isn’t easy, but it is certainly possible.

As consumers continue to jealously guard their wallets, shopping centers are having to adopt ever more persuasive “come hither” tactics. The recession has mostly put paid to high-budget incentives such as giveaways and prizes, so marketers a[...] Tactics Subscribers Read More...