WEM Launches New Luxe Fashion Event

Canadian center calls on style icon to host its Spring & Summer Fashion Show.

Every season, fans of everything fashion swarm their local shopping centers and the High Street in search of what's next to refresh their wardrobes. They got VIP treatment at West Edmonton Mall (WEM) last weekend when one of Canada's style gurus[...] Tactics Subscribers Read More...

Live on the Web: Chadstone Channel

Catwalk Shows, Style Lounge

The self-declared Fashion Capital launches its channel in time for VAMFF.

Getting coverage is never an issue when you run your own broadcasting channel, and that's exactly what Chadstone The Fashion Capital will be doing from now on. The Australian center has launched its Chadstone Channel online, and it debuted ahead[...] Tactics Subscribers Read More...

Front Row at the Michael Kors Show

Catwalk Shows, Style Lounge

Oakridge Centre gives one of its tenant labels a promotional boost.

Fashion Week is a crucial time to remind shoppers that some of the labels that have become household names and mall regulars began as couture designers. Michael Kors is one of those brands, and Oakridge Centre (Oakridge) is doing what it can to [...] Tactics Subscribers Read More...

A Stylish Homecoming

Catwalk Shows, Style Lounge

Karrinyup Shopping Centre welcomes one of Perth’s own fashion muses home.

It had been a while since Gemma Ward had visited in her birthplace of Perth, Australia. Known for gracing catwalks and magazine covers around the world, as well as starring in a number of films, the top model came home last week, and Karrinyup S[...] Tactics Subscribers Read More...

Alhambra to Host Fashion Pop-Ups

Catwalk Shows, Style Lounge

Steph Higham and the center team hope to repeat last year’s Fashion Week success.

It's tough to convince shoppers of your center's style credentials when it is located in an area called Cheapside (in Barnsley, UK). Alhambra's marketers are pulling all the stops, though, as they host their second Fashion Week. Launched this[...] Tactics Subscribers Read More...

Scandinavian Designers in Spotlight in Berlin

Catwalk Shows, Style Lounge

Bikini Berlin concept mall surprises shoppers once more with Nordic Fashion Hub.

Berlin Fashion Week is in full swing and one of city's high-profile shopping centers is participating by hosting a free side event that highlights the talents of 15 Scandinavian designers. Bikini Berlin is also the curator of this Nordic Fashion[...] Tactics Subscribers Read More...

Chatswood Chase Unveils Fashion Showcase

Catwalk Shows, Style Lounge

TV presenter Melissa Doyle stepped in to host the Aussie center’s VIP cocktail party.

The global "buy local" movement has focused a lot of attention on the benefits of sourcing food and certain manufactured goods locally, but it's expanded beyond that. Now retail destinations such as Chatswood Chase are celebrating their local fa[...] Tactics Subscribers Read More...

Chadstone Influencers Have Shoppers Pegged

Catwalk Shows, Style Lounge

Chadstone – The Fashion Capital will be streaming its AW16 runway live this week.

Shoppers have been teased about this on Facebook for over a week, but they'll soon finally get their style ID. Chadstone - The Fashion Capital will be streaming its Autumn Winter 16 runway show live online at 7 pm tomorrow. That means the Austra[...] Tactics Subscribers Read More...

Spotlight on Pint-Size Style

Catwalk Shows, Entertainment, Special Events, Style Lounge

Scottsdale Quarter is about to host its first annual Fashion Week 4 Kids, a multi-day event to highlight children’s clothing designers.

Children tend to get a lot of attention during mall fashion events with their spontaneous skips down the catwalk, dressed in the latest styles. Well, they’re about to steal the entire show at Scottsdale Quarter. October 19 through 24, the WP G[...] Tactics Subscribers Read More...

Santana Row Takes Its Fashions Poolside

Catwalk Shows, Style Lounge

Fashion show highlights center’s residential offer while raising funds for Pets in Need.

The sun was shining last month when models took to the great outdoors for Santana Row's annual Poolside Summer Fashion Shows. There isn't a pool tucked away amid the center's retailers—instead, the show comes to one of the residential offeri[...] Tactics Subscribers Read More...