Mahon Point Ups the Ante in Styling

Customer Service, Services, Style Lounge, Stylist and Personal Shopping Services

Offering fashion advice on-site is what allows the Irish mall to set itself apart.

A mere glance at Mahon Point's website header menu and fashion-focused shoppers will find the place to pause: the Style Advisor tab, which leads to all the details on the Cork, Ireland, mall's dedicated services. The personalization promise, ce[...] Tactics Subscribers Read More...

How Effective Are Your Fashion How-to Videos?

Customer Service, Fashion Blogs, Style Lounge

Just a few tricks could turn a series of content snippets into a sought-after mall service.

It's no secret that taking away consumers' pain points, even when it comes to making fashion decisions, can capture their interest. The trouble is that there is a limit to how much actionable information mall marketing teams and tenants can pac[...] Tactics Subscribers Read More...

The Style Battle Is On at Sylvia Park

Advertising Creative Design, Design Studio, Sales Promotions, Sales Promotions & More, Style Lounge

Having shoppers vote for their favorite looks adds another dimension to the center’s fashion campaign.

Style, like people, isn't uni-dimensional. That's part of the sub-text to the "Choose More You" fashion campaign at Sylvia Park (Auckland, New Zealand). To drive home the point and entice shoppers to explore its many stores, beyond their usual [...] Tactics Subscribers Read More...

Models Beamed to Holographic Show

Catwalk Shows, Style Lounge, Technology Lab, Technology News

PORTL is the tech startup behind marketing first for Canadian retail.

Have you ever taken a picture with your holographic self? The first 100 keeners who turned up for CF Toronto Eaton Centre's "Shop the Look" holiday fashion show last month got to do just that. PORTL, the L.A.-based firm that David Nussbaum foun[...] Tactics Subscribers Read More...

The Bellevue Collection Hops Back on Stage

Catwalk Shows, Style Lounge

The Posh Party Trend Show will be a hybrid event with on-site and live-stream versions.

For its 75th birthday, The Bellevue Collection (Bellevue, USA) is giving itself quite the present: Welcoming its shoppers back to an on-site catwalk show benefiting local non-profits.

This will be the first time since the beginning of the CO[...] Tactics Subscribers Read More...

Chartwell Breaks It Down for Fashion Lovers

Style Lounge, Stylist and Personal Shopping Services

The Kiwi center keeps things simple and relatable to hook shoppers on social.

The Facebook post thread for Chartwell Shopping Centre (Chartwell Hamilton, New Zealand) reads like a cheat sheet for fashionistas who yearn to up their game. The likes of personal stylist Kharyn Lucas share their tips freely and they're both s[...] Tactics Subscribers Read More...

Pulling Out All the Fashion Stops

Style Lounge, Stylist and Personal Shopping Services

U.S. mall will pony up for shoppers’ one-on-one styling sessions.

It's easy to act on impulse after a Zoom fashion event and click to add a pair of shiny shoes to an online shopping cart. It's just as easy to get distracted and abandon that same cart just moments later. Leslie Trifone knows it so her mall tea[...] Tactics Subscribers Read More...

NYFW: The Drops Fashion Sales Boost

Catwalk Shows, Sales Promotions & More, Style Lounge

Five designers hope to up trading with virtual Fashion Week flash sales.

If you want to see what a true omnichannel marketing plan looks like, head over to the New York Fashion Week site. Well, for starters, it's not just a website but a virtual venue where registered subscribers gained full access to the event's pr[...] Tactics Subscribers Read More...

What’s Next: Virtual Closet Tours

Facebook, Style Lounge, Viral Advertising

Pacific Place taps into local fashion talent to motivate shoppers to tackle their wardrobes.

The change in season hasn't been quite enough to get hordes of fashionistas testing their local mall's COVID-19 protocols. Pacific Place's virtual series just might. With so many consumers going around in circles at home, looking for projects t[...] Tactics Subscribers Read More...

Style Lovers to Head Online for Fashion Summit

Special Events, Style Lounge

Retail’s new magic formula to cast a spell on fashionistas combines digital hooks with IRL perks.

Omnichannel retailing is now a given, but the exact locale of on-site experiences changed once COVID-19 took hold. Marketers who've managed to shake the sand off their heads are realizing that, for many consumers, "the third place" has become t[...] Tactics Subscribers Read More...