Flash a Blue Badge, Park for Free

Community Relations, Community Room, Customer Service, Parking, Property Management

At this UK mall, community mindfulness means accessibility for everyone.

The COVID pandemic has put the issue of citizen vulnerability in the spotlight, including for people with physical disabilities. Beyond mobility barriers, many also have had to carry a heavy financial burden in dealing with their conditions. As[...] Tactics Subscribers Read More...

What’s Next: Parkades as Art Galleries

Décor Themes, Design Studio, Parking, Property Management

Mundane amenities become opportunities for artists and experiential retail marketing.

The city of Montreal (Canada) has long promoted its downtown network of underground shopping galleries and parkades as one of its most valuable assets, especially during the winter months. To the convenience of moving around efficiently and she[...] Tactics Subscribers Read More...

Time to Upgrade Cyclists’ Mall Status?

Amenities, Customer Service, Parking, Property Management

Fewer people have been driving to the office, but cyclists are hitting the pavement in droves.

There's no doubt about it, the traditional mall's vehicular traffic is planned around automobiles. Factor in a pandemic that has consumers working and shopping from home, with the occasional step-out to get fresh air and exercise, and that plan[...] Tactics Subscribers Read More...

Park, Ride, Shop, Repeat at Sylvia Park

Parking, Property Management

Daily commuting is a reliable habit and this Kiwi Property center is taking full advantage of it.

If you've already parked at the mall for a cheap price, stepping inside to grab a quick coffee before heading home likely won't break the bank. That's the form of convenience-breeds-loyalty rationale that might give Sylvia Park (Auckland, New Z[...] Tactics Subscribers Read More...

Thinking Outside the Power Box

Parking, Property Management, Sustainability

Like urban community gardens, solar panels are proving to be a highly valuable option in optimizing shopping center and car park rooftop space.

Sprawling car parks don't tend to be shopping centers' best design features, but it doesn't mean that they can't inspire creativity. At a time when developers are expected to demonstrate the value of every square inch of their properties, findi[...] Tactics Subscribers Read More...

Sorry, You’ve Got to Move Your Car

Parking, Property Management

American shopping center finds a discreet way to monitor its parking lot.

We've all been there: The three-hour allowance at the mall parking lot is about to expire, but we just have one last thing to grab. What do we do? Run back in, of course, hoping that the attendant won't notice the infraction before we get back. [...] Tactics Subscribers Read More...

Mall System Recognizes Car License Plates

Parking, Property Management

No more parking lot “squatters” stealing spots from shoppers at Macquarie Centre.

Shopping at Macquarie Centre has its privileges, and they begin as soon as you drive up to the property. The North Ryde, Australia, mall is using license place recognition (LPR) technology to identify and reward its customers—the real ones. [...] Tactics Subscribers Read More...

On Park Duty

Customer Service, Mall Security, Parking, Services

Public/private partnership has mall volunteers pull shift at their local park for special events in exchange for help with security and parking.

Malls usually count on partner organizations to stretch their promotional budgets and support their events, but Tysons Corner Center is seeing its relationship with Fairfax County Parks & Recreation from a different angle. Volunteers from the[...] Tactics Subscribers Read More...

Parking Perks

Loyalty Programs, Parking, Sales Promotions

VivoCity’s sales promotion doubles as a loyalty program, offering customers free parking.

Singapore’s VivoCity is revving up sales and giving shoppers an incentive to join its loyalty club with a car park promotion. For every SGD 50 (approx. $35) spent in one day (maximum of three combined receipts), shoppers earn one loyalty point[...] Tactics Subscribers Read More...

Hats Off!

Parking, Property Management, Sales Promotions & More

After an earthquake, Glendale Galleria’s parking garage had to be rebuilt, adding to an already negative perception that it was difficult to park at the mall. A promotion was developed to get the word out before the holiday season. Giveaways—including a new car, reserved parking spaces, and gift certificates—were promoted through direct mail sent to 135,000 households. Radio ads, greeters, and signage all helped reinforce the promotion. The campaign resulted in a 15% increase in sales, as well as a fresh database for future advertising thanks to 80,000 contest entries.

Last January’s earthquake shook up much of the San Fernando Valley, including Glendale Galleria in Glendale, California. According to Marketing Director Melissa Beissner, the mall’s 1,500-space parking garage had to be completely rebuilt, ad[...] Tactics Subscribers Read More...