GSUSA Rings In Year of the Girl at MOA

Pop-Up Stores, Sales Promotions, Shopping Center Business

Girl Scout Shop pops up at the Mall of America and yes, it sells a whole lot more than those tempting cookies.

The Girl Scouts of Minnesota and Wisconsin River Valleys won’t need to hit the streets quite as hard as usual to sell their famous cookies and other branded products this year. For five weeks, they’ll have their own store at the Mall of Amer[...] Tactics Subscribers Read More...

Mega Store Goes Micro

Pop-Up Stores, Technology Lab

Retail giant Walmart tests two micro-stores in California to serve as pop-up showrooms where consumers can view, touch and feel products sold on Walmart.com

Walmart might be a retail giant known for its expansive stores, but last holiday season its marketing mind proved to be more nimble than one might have expected. For the entire month of December, Walmart operated two micro-stores in California: [...] Tactics Subscribers Read More...

Gather Around

Pop-Up Stores, Shopping Center Business

Barbie and Ken star in stop-motion video to promote Jakarta students’ cross-category pop-up market.

March 9 through 11, the exhibition hall in Jakarta’s Grand Indonesia Shopping Town will take on airs of the famed Carnaby Street in London when the center hosts its first annual Pop Up Market. Students from the city’s S1 Prasetiya Mulya B[...] Tactics Subscribers Read More...

Pop-Up Retailing’s Top 7

Pop-Up Stores, Shopping Center Business

Any leasing manager would consider deals with temporary tenants, if only these could enhance their mall’s retail mix and productivity.

The trick to productive temporary retailing is to distinguish the space fillers from the retail gems, and Christina Norsig has some ideas on how to zero-in on the real opportunities. In her book, Pop-Up Retail – How You Can Master This Global [...] Tactics Subscribers Read More...

Pop-Ups: The Bright New Permanent Retail Solution?

Pop-Up Stores

Potential incremental income from temporary retailing goes beyond seasonal themed stores.

While driving down El Toro Road in Laguna Hills, California this fall, I glanced to my left and noticed a huge Halloween store banner hanging from a long abandoned Circuit City box store. Like a flash of lightning, I realized that, of course, we[...] Tactics Subscribers Read More...

Vive Paris!

Pop-Up Stores, Sales Promotions & More

Four people living in a tiny Parisian subway platform apartment? That’s IKEA’s version of social media-based reality TV.

IKEA France produced many a “houlala!” when it popped up at the Auber metro station in Paris last month. With the help of communications agency Ubi Bene, IKEA erected a temporary 581-square-foot apartment in the middle of the station platfor[...] Tactics Subscribers Read More...

UCM Pops into Orangeville

Pop-Up Stores, Sales Promotions & More, Shopping Center Business

There was a time when creativity in marketing was fueled by replete budgets and the ability to develop lavish advertising campaigns. These days, it’s the lack of funds that is driving marketers to come up with ingenious ways to drive traffic to their centers.

This holiday season, Upper Canada Mall (UCM) has reached beyond its immediate trade area of Newmarket, Ontario, to open a High Street, pop-up store on quaint Orangeville’s downtown Broadway Street. The cosy, 1,400-square-foot Customer Service [...] Tactics Subscribers Read More...