From consumer age and household income to their brand preferences and buying habits, shopper information helps marketers gain a clear understanding of their target audience.

There are other awards your center can win than the coveted ICSC MAXI. Dallas Galleria recently won a Retail Advertising Conference (RAC) Award for its ‘A Beautiful Thing’ campaign.

Specialty retailing is no longer an emerging trend in shopping centers—it’s big business. Shopping centers have found kiosks, carts and other temporary retail leasing programs to be a cost-effective and flexible way to improve the bottom line, and space that once sat empty has now become a viable and reliable source of additional revenue.

There were four Purple Apple winning programmes selected in 2003, along with 22 Merit winners and two Pip honourable mentions. All of them are testimonies to the prominence that the marketing function is gaining within the UK’s retail sector.

Examining the shopping center industry in Australia, and comparing it with North America’s. Ultimately, it’s not so different no matter where you go.

Coyote Management rolled a out unified leasing program in a bid to increase revenues by 5% at each each of five properties.

Successful marketing managers never really stop learning, and have to wear hats for many different roles. We look at what it takes to succeed, and advance your career.

Examining the shopping center industry’s response after the 9/11 attacks. Many centers chose to forego Halloween celebrations, while most others proceeded with caution.

To entice merchants to attend an upcoming meeting, Santa Rosa Plaza delivered small boxes with treats inside to store managers.

Northway Mall spread its newly adopted no-smoking message by printing it on matchbooks and handing them out to adult shoppers. Instead of matches, shoppers found Lifesavers inside.