The Sophisticated Art of Living Small

Shopping centers learn to thrive despite budget confinement.

Baylor University’s homecoming parade is a big deal in Waco, Texas. Hailed as the oldest and largest of its kind in the United States, it has a following of thousands of alumni, students and residents who every fall line the streets to catch a[...] Tactics Subscribers Read More...

UCM Pops into Orangeville

Pop-Up Stores, Sales Promotions & More, Shopping Center Business

There was a time when creativity in marketing was fueled by replete budgets and the ability to develop lavish advertising campaigns. These days, it’s the lack of funds that is driving marketers to come up with ingenious ways to drive traffic to their centers.

This holiday season, Upper Canada Mall (UCM) has reached beyond its immediate trade area of Newmarket, Ontario, to open a High Street, pop-up store on quaint Orangeville’s downtown Broadway Street. The cosy, 1,400-square-foot Customer Service [...] Tactics Subscribers Read More...

Working It Together

Leasing, Shopping Center Business, Technology Lab

Marketing and Leasing join forces to boost productivity.

Anyone who still believes that marketing and leasing can operate completely independently from each other will soon hit some major career roadblocks in the shopping center industry. With every square inch on a center's property up for rent to re[...] Tactics Subscribers Read More...

Vietnam’s Changing Retail Scene

Development News, Retailer Roundup, Shopping Center Business

From shophouses to shopping malls: a look at Vietnam’s changing retail scene.

While Asia's emerging mega-markets of China and India have been a focus of attention of global retailers for a number of years, Vietnam's rapid economic development, strong demographics and recent World Trade Organization (WTO) accession are now[...] Tactics Subscribers Read More...

The Way Out

Leasing, Shopping Center Business

Sponsorship & Partnership Deals Give Marketers Room to Grow and the means to keep a healthy bottom line.

The NEC in Birmingham, UK, was teeming with activity this past September, as more than 350 exhibitors set up camp for three days to promote their properties and services to visitors attending the National Venue Show. Among them was thecentre:mk,[...] Tactics Subscribers Read More...

Kanyon’s Bold Launch

Development News, Grand Openings

Kanyon showed some guts when it developed and hosted a launch party weeks before opening its doors to shoppers in the heart of Istanbul, Turkey.

Construction workers were still hammering away on the site when, three months ahead of the big event, the shopping centre implemented the first phase of its Underconstruction public relations programme. With input from its advertising agency, Re[...] Tactics Subscribers Read More...

Back to Basics

Property Management, Sales Promotions, Sales Promotions & More, Shopping Center Business

Even in emerging markets such as Central and Eastern Europe, effective shopping centre marketing still comes down to sound research and market awareness.

By Eileen Connolly It doesn’t matter where your shopping centre is located within Europe—the marketing basics don’t change. An effective marketing campaign is based on good research and knowing your target market. Creative marketing [...] Tactics Subscribers Read More...

Little Wonders

Sales Promotions & More, Shopping Center Business

Small center marketing isn’t about trying to recreate programs that were meant to support regional schemes. Understand the realities of your centre—don’t focus on how or where it falls short of the marketing conditions at other, bigger centers.

It’s easy to get testy when you’re expected to boost footfall and sales on a small centre budget. There never seems to be enough money or human resources to get the job done. But before you scour the city for a pouch of fairy dust or blow th[...] Tactics Subscribers Read More...

Shop for a Job

Community Room, Shopping Center Business

Eastgate shopping centre’s “Shop for a Job” event was created to help participating retailers find their next hires. In just three days, 310 vacancies were filled.

It takes a village to raise a child, the old adage goes, and the same holds true for a growing industry. Nestled in Basildon town centre (UK), Eastgate shopping centre took that approach last year when it developed a comprehensive programme to h[...] Tactics Subscribers Read More...

Dial M for Marketing

Community Room, Shopping Center Business

The 2006 BCSC Purple Apple Awards saw half of its entries come from new participants, suggesting that within the industry, awareness has grown and interest in winning has increased.

Competing in the retail real estate arena requires creativity at the very least and, sometimes, marketers come up with the brilliant plan that will elevate their shopping centres from common places of commerce to destinations like no other. T[...] Tactics Subscribers Read More...