Insider’s View: Pop-Up Retailing Trends

Six ideas you can use now to incubate new retail concepts and increase mall productivity one temporary shop at a time.

1. Pop-Up Store within a Store We have seen the growth of established brick-and-mortar merchants rotating out concepts in their stores and creating a store within a store. They generally allocate part of the store’s square footage to the te[...] Tactics Subscribers Read More...

Guns, Guards and Alarms: Securing Your Mall During the Holidays

Mall Security, Shopping Center Business

Adequate security training for mall staff and tenants, better emergency procedures among necessary steps to keep shoppers safe.

As movie character Forrest Gump famously said, “Stupid is as stupid does.” This slow-witted man’s wise words might as well apply to security. You can’t just turn it on and off at will. However, it’s also generally not considered wise p[...] Tactics Subscribers Read More...

Four Times Lucky

Deal Makers, Shopping Center Business

Moorestown Mall’s PR campaign helps to abolish a near century-old law that led to falling occupancy rates and dwindling retail sales.

You’ve always been able to enjoy a drink in Moorestown, New Jersey, as long as it came from somewhere else. Those were the rules written in a 96-year-old law that banned liquor sales in the small community, until the local mall got involved. [...] Tactics Subscribers Read More...

Anyone Hungry to Learn?

Deal Makers, Shopping Center Business

United Way of Dade County set up its “Play & Learn” development program at East Towne Mall’s Oscar Mayer-backed and branded play area.

Apparently, Oscar Mayer does have more to offer than bologna, as the food giant’s popular jingle said. It’s also interested in backing community projects, and that turned out to be a good thing for East Towne Mall. Last year, the Madison,[...] Tactics Subscribers Read More...

Walk In, Roll Out

Leasing, Shopping Center Business

Skatecycle Action makes first foray into direct-to-customer retailing with Aventura Mall booth.

Skateboarders and trial riders are often thought of as seekers of dusty, back alley shop retail experiences. Alon Karpman of Brooklyn Workshop (BW) knows better. The attorney-turned-entrepreneur launched his Freerider Skatecycle (a self-propelle[...] Tactics Subscribers Read More...

Step Right In

Pop-Up Stores, Sales Promotions & More

BMW Mini China’s latest PR stunt is a small-scale mobile boutique that fits in a stretched version of one of its trendy cars.

There’s no such thing as too small when it comes to temporary retail space. Vacant certainly proved that when it teamed up with BMW Mini China to promote the world’s longest Mini Cooper last year. The California-based company, which speci[...] Tactics Subscribers Read More...

GSUSA Rings In Year of the Girl at MOA

Pop-Up Stores, Sales Promotions, Shopping Center Business

Girl Scout Shop pops up at the Mall of America and yes, it sells a whole lot more than those tempting cookies.

The Girl Scouts of Minnesota and Wisconsin River Valleys won’t need to hit the streets quite as hard as usual to sell their famous cookies and other branded products this year. For five weeks, they’ll have their own store at the Mall of Amer[...] Tactics Subscribers Read More...

Mega Store Goes Micro

Pop-Up Stores, Technology Lab

Retail giant Walmart tests two micro-stores in California to serve as pop-up showrooms where consumers can view, touch and feel products sold on Walmart.com

Walmart might be a retail giant known for its expansive stores, but last holiday season its marketing mind proved to be more nimble than one might have expected. For the entire month of December, Walmart operated two micro-stores in California: [...] Tactics Subscribers Read More...

Gather Around

Pop-Up Stores, Shopping Center Business

Barbie and Ken star in stop-motion video to promote Jakarta students’ cross-category pop-up market.

March 9 through 11, the exhibition hall in Jakarta’s Grand Indonesia Shopping Town will take on airs of the famed Carnaby Street in London when the center hosts its first annual Pop Up Market. Students from the city’s S1 Prasetiya Mulya B[...] Tactics Subscribers Read More...

Pop-Up Retailing’s Top 7

Pop-Up Stores, Shopping Center Business

Any leasing manager would consider deals with temporary tenants, if only these could enhance their mall’s retail mix and productivity.

The trick to productive temporary retailing is to distinguish the space fillers from the retail gems, and Christina Norsig has some ideas on how to zero-in on the real opportunities. In her book, Pop-Up Retail – How You Can Master This Global [...] Tactics Subscribers Read More...