Surprising and Delighting Shoppers is the Key to a Happy Holiday

Marketing Research, Shopping Center Business

LoyaltyOne survey finds that while shoppers love surprises, they aren’t getting them from brands nearly as much as they’d like.

Want to make the holiday shopping experience memorable? According to at least one survey, all you need to do is surprise and delight your shoppers. Through November, LoyaltyOne surveyed 1,188 Canadians to see just how thoroughly a good "Surpr[...] Tactics Subscribers Read More...

Mall Websites are a Vital Tool for Black Friday Shoppers

Marketing Research, Shopping Center Business

Image credits: PlaceWise Media

The first PlaceWise Black Friday Shopper Traffic Index offers insights into the mobile habits of mall shoppers.

The Black Friday dust has settled for another year. While we look forward to the few shopping weeks left before Christmas, we also have the opportunity to look back at the lessons we can take from the biggest shopping day of the year. PlaceWise [...] Tactics Subscribers Read More...

Retailers Share Holiday Plans With JLL

Marketing Research, Shopping Center Business

Image credits: JLL

2015 Holiday Sentiment Report Examines retailers’ plans and expectations for the season.

Looking for fresh insights into the holiday season to come? JLL just released its annual Holiday Sentiment Report. In it, retailers shared their thoughts - and hopes - about the season to come. The company's findings are well-worth perusing. [...] Tactics Subscribers Read More...

Things that Make Shoppers Go, “Wow”

Marketing Research, Shopping Center Business

Reteam Group believes it’s found the way to map consumers’ desires and make your retail property more compelling with its Mind16 placemaking optimizer.

“The mind is a strange and wonderful thing. I’m not sure it’ll ever be able to figure itself out.” That famous quote from Daniel Mainwaring’s Invasion of the Body Snatchers sci-fi flick likely resonates with most retail marketers. What[...] Tactics Subscribers Read More...