How Do You Measure Return on Ad Spend?

Marketing Budgets, Marketing Research, Shopping Center Business, Technology Lab

X Agency’s Darwin Liu offers a rundown of mistakes e-commerce marketers make.

Most e-commerce businesses rely heavily on advertising to draw customers to their websites and, in the case of retargeting, remind them of past visits or purchase intentions. When it comes to measuring ad spend, there are a handful of common pi[...] Tactics Subscribers Read More...

Making the Numbers Add Up

Marketing Budgets, Shopping Center Business

Budgeting for mall special events is child’s play, as long as you’ve developed a detailed calendar and have strategies to keep costs down.

A Q&A on special event budgeting with Kymberley Scalia, corporate director of marketing, Coyote Management Q: What percentage of a mall's annual marketing budget is typically allocated to special events? A: Because special events are becom[...] Tactics Subscribers Read More...

Budgeting Tactics-part 1

Marketing Budgets, Shopping Center Business

When Tactics surveyed marketers from around the world regarding their workplace, the marketing limitation most often cited by respondents was the size of their budgets. Here are a few tips and reminders that will make your budgeting process easier.

By Myriam Beaugé You can’t establish a marketing plan without hard numbers, but pounds and pence are the end result, not the onset, of effective budgeting. When Tactics and its sister publication, Marketing Trendz, surveyed marketers from [...] Tactics Subscribers Read More...

Money Matters

Marketing Budgets, Shopping Center Business

Getting big results with a meager budget.

You have all been there. That moment when your stomach gets in a knot because you're expected to develop yet another highly effective marketing program on a shoestring budget. And when you look at what the competition is doing, it always seems t[...] Tactics Subscribers Read More...