Green Sightings

Charity Partnerships, Sales Promotions & More, Seasonal Giveaways

Despite the recession, Garden City Shopping Centre tops December 2007 sales with its Find the Elf promotion.

December 2008 was a test of resilience for retail marketers. How jittery holiday shoppers would end up being was anyone’s guess. So marketing manager Tracey Lachaine must have breathed a sigh of relief when she saw her sales numbers come in. H[...] Tactics Subscribers Read More...

Alive And Teaching

Gift Cards, Seasonal Giveaways, Social Media Campaigns, Sustainability

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers.

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers last year. With the help of Santa’s elves, Holly walked around the California open-air center for a few hou[...] Tactics Subscribers Read More...

Mixed Signals

Community Room, Sales Promotions & More, Seasonal Giveaways

An increasing number of shopping centers are developing media relations programs not only to raise their profile above competitors, but also to make the most of promotional opportunities.

While news reporters were scanning the market for a fresh angle on the rumored demise of the holiday retail season, JRfm radio’s six-member community crew was hitting the streets of Abbotsford, Canada, to help drive traffic to Sevenoaks Shoppi[...] Tactics Subscribers Read More...

Call of the Mall

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Pajamas were the apparel of choice for North Riverside Park Mall’s holiday kick-off.

The Holidays have a way of turning ordinary people into shopping commandos. It was certainly the case for the more than 500 eager customers who stormed North Riverside Park Mall (NRPM) in Illinois, USA, at 5.30am last November 23rd. It was th[...] Tactics Subscribers Read More...

A Sensational Summer of Inspirational Fun

Sales Promotions & More, Seasonal Giveaways

A look at integrated marketing events that take school age kids beyond fun and into events and programs that both inspire and educate participants.

Ah, those lazy, hazy, crazy days of summer. When Nat King Cole famously sang of those lazy summer months he sang of beaches and bikinis, pretzels and beer. Essentially, he sang of a slower time when life just seems a little bit easier to manage.[...] Tactics Subscribers Read More...

Sneaker Show

Sales Promotions & More, Seasonal Giveaways

During its back-to-school season, Biggs Park Mall hosted a “Grubbiest Sneaker Contest”. Young shoppers could deposit their shoes into a container in the mall to be judged. The grand-prize winner was awarded new shoes, and runners-up received mall gift certificates.

Some 40 young shoppers at Biggs Park Mall in Lumberton, North Carolina, gladly gave up their worn out runners in order to enter a "Grubbiest Sneaker Contest" during the mall’s back-to-school season. According to Manager/Marketing Director L[...] Tactics Subscribers Read More...

Sweet Offerings

Entertainment, Sales Promotions & More, Seasonal Giveaways

Shoppers at Mall of Orange had the chance to win their own Valentine’s Day gift. Shoppers chose three gift items worth $150 from over 50 stores, listed them on an entry form, and deposited it in an entry box. The mall purchased three winners’ #1 prizes for them. The merchants were pleased with the extra, cost-free traffic.

Last year, shoppers at Mall of Orange in Orange, California, were given the opportunity to win their own Valentine’s Day gift. During a two-week "For Your Heart’s Desire" promotion—created in conjunction with Omni Productions—customers w[...] Tactics Subscribers Read More...

Queen of Hearts

Entertainment, Sales Promotions & More, Seasonal Giveaways, Special Events

Woodbine Centre combined a direct mail piece, a window display contest and free giveaways for its Valentine’s Day promotion.

Woodbine Centre in Etobicoke, Ontario, combined a direct mail piece, a window display contest and free giveaways during last year’s Valentine’s Day promotion. Approximately 30,000 area households received postcards that invited them to redee[...] Tactics Subscribers Read More...

Loving Letters

Entertainment, Gift Cards, Sales Promotions & More, Seasonal Giveaways, Special Events

Sheppard Centre aimed to include everyone in its Valentine’s Day promotion, “Follow Your Heart to Sheppard Centre”.

Love stories have been part of Valentine’s Day since the beginning of time, but rarely have they extended beyond couples. Last year, at Sheppard Centre in Willowdale, Ontario, then-Marketing Director Kimberly Scutt created "Follow Your Heart t[...] Tactics Subscribers Read More...

Bearing Gifts

Gift Cards, Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Tinsel the Shopping Bear retained Shenango Valley Mall’s Christmas traffic by giving out gift cards daily.

Merchants at Shenango Valley Mall in Hermitage, Pennsylvania, were anxious about possible holiday sales' losses after a WalMart opened its doors across the street just prior to Christmas. With minimal funds at its disposal, says Marketing Direct[...] Tactics Subscribers Read More...