VivoCity Gets into Gaming Mode

Gifts with Purchase, Sales Promotions, Sales Promotions & More, Seasonal Giveaways

The rule at this Singapore mall is that you need to shop—frequently—to play and win.

There's no need to read any fine print to fully grasp the breadth of VivoCity's "Treasure Trove of Surprises" promotion. The Singapore mall is quite upfront about its intent: Prioritize rewarding loyal customers every time they shop and make th[...] Tactics Subscribers Read More...

Springtime Is Showtime at Bluewater

Entertainment, Sales Promotions, Sales Promotions & More, Seasonal Giveaways, Special Events

Energy prices, AR, drone-based services, and sustainability will be among the topics that the mall will tackle.

The green-thumbed and DIYers will be well-served over the next ten days at Bluewater (Kent, UK). No less than 30 retail outlets and service providers will pop up at the center for the Spring Home & Garden Event, which promises to deliver knowle[...] Tactics Subscribers Read More...

Mother’s Day Begins on FB @ Westfield Knox

Facebook, Sales Promotions & More, Seasonal Giveaways, Social Media Campaigns, Technology Lab

This year, online gift guides go beyond traditional retail categories to meet different lifestyle needs.

The marketers at Australia's Westfield Knox are aiming for an on-site Mother's Day traffic booster with their Facebook contest. Today at midnight is the deadline they've set for shoppers to enter to win one of two specially themed packs by expr[...] Tactics Subscribers Read More...

Cockburn Gateway Just Raised Its XP

Décor Themes, Design Studio, Entertainment, Mall Websites, Sales Promotions & More, Seasonal Giveaways, Technology Lab

Woodland creatures give shoppers a thrill at Cockburn Gateway.

The path leading to Cockburn Gateway's food court looks suspiciously green these days. A woodland temporarily lures visitors away from nearby shops to engulf them in an interactive tunnel where trees can speak and a dragonfly takes on gigantic [...] Tactics Subscribers Read More...

This Centralized Campaign Actually Works

Loyalty Programs, Sales Promotions & More, Seasonal Giveaways

Westfield doubles down on efforts to convert daily mall visitors into loyal shoppers.

If you think fair-style games are uniquely suited to summer retail activations, it might be time to fight against your own marketing impulses. The weather is getting dreary Down Under, but Westfield Australia still spent the past four weeks bri[...] Tactics Subscribers Read More...

intu Xanadú Celebrates Father’s Day

Entertainment, Sales Promotions & More, Seasonal Giveaways, Special Events

Tenant retailers also pitched in with limited-time offers and themed visual merchandising displays.

The best spot to celebrate Father's Day? intu Xanadú believes it has that covered and then some. The Spanish retail and leisure destination actually marked the occasion this past weekend and Happiness Day is one fell swoop, sharing gift, shopp[...] Tactics Subscribers Read More...

On the Egg Hunt at Pacific Fair

Entertainment, Sales Promotions & More, Seasonal Giveaways, Special Events

The Aussie center has even exhausted its waitlist for this popular on-site event.

Well, this is a good problem to have: Australia's Pacific Fair has already filled the 300 available spots for The Big Easter Scramble, the festive egg hunt that it will host this coming Saturday. Some 3,000 colored plastic eggs were hidden thro[...] Tactics Subscribers Read More...

Calling All Word Geek Mall Rats

Instagram, Seasonal Giveaways, Social Media Campaigns, Technology Lab

Could a Wordle club and competition series be in your shopping center’s future?

Well, we all could have predicted this one: Wordle becoming a theme for all sorts of retail events and giveaways. One mall developer jumped on the bandwagon recently and used the popular online game to boost its social media following.

Capit[...] Tactics Subscribers Read More...

Bed-In for Love Slated for Shoppi Tivoli

Sales Promotions & More, Seasonal Giveaways

The Swiss mall’s team is thinking outside the customary chocolate box this Valentine’s Day season.

For shoppers who've been diligent about respecting social distancing over the past couple of years, it will feel somewhat strange to walk right past two strangers' bedroom in the middle of Shoppi Tivoli. The surprising scene will pop up when th[...] Tactics Subscribers Read More...

Rundle Mall Shoppers Get a Fresh Start

Community Room, Sales Promotions & More, Seasonal Giveaways, Sustainability

The Adelaide center ushers in the new year with a renewed commitment to sustainability.

Self-care is on consumers' minds these days as they continue to adapt to the new normal, including when they shop. Caring for the planet is just as important and it has its own impact on buying decisions. This month, Rundle Mall (Adelaide, Aust[...] Tactics Subscribers Read More...