Bluewater to Play Airport for a Weekend

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There is £1,000 up for grabs for shoppers who book their holiday at the UK mall.

Shoppers in Kent, UK, who are down with a case of winter blues won’t need to go far to find help. Their local Bluewater retail and leisure center plans to turn itself into an airport of sorts and give its customers access to everything they ne[...] Tactics Subscribers Read More...

Sydney Malls Give Co-op Marketing a Go

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Mirvac Retail is out to make two of its shopping centers top destinations for travelers wanting a memorable but affordable Sydney experience.

Each year, some 12 million tourists pour into Darling Harbour. They come to the Sydney, Australia, hub to take in the waterfront views, eat and enjoy the local entertainment. If the partners behind the new Hello Sydney tourism program have their[...] Tactics Subscribers Read More...

Oxford Properties Banking on Mrs. Claus

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Canadian group trials the self-gifting angle at Upper Canada Mall and other properties to encourage female shoppers to indulge a little more during the holidays.

Santa is indisputably the Christmas front man, but Mrs. Claus is the one who makes holiday magic happen without getting much credit. As far as the Oxford Properties Group marketers are concerned, it’s a metaphor for what happens in real life i[...] Tactics Subscribers Read More...

Shhh…Ditch Work and Go Shopping

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Birkenhead Point has a cheeky proposition for shoppers who want to avoid the crazy holiday crowds.

Don’t like the frenzy of holiday shopping? Skip the weekends and look for your gifts at the mall on weekdays instead. Of course, that means sneaking off from work and it’s exactly what Birkenhead Point is advising its customers to do. The Au[...] Tactics Subscribers Read More...

Place Ste-Foy Shows Co-Branding Doesn’t Need to Be Dull

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Orange Tango works its magic to give a mall a sporty edge, and a ski hill a little style.

The creative that agency Orange Tango recently designed for Place Ste-Foy demonstrates what co-op advertising should be: an opportunity for collaborating brands to leverage each other’s strengths to broaden their reach in a way that appeals to[...] Tactics Subscribers Read More...

Dodier, A-Blast Deliver Text-Based Service to Malls

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Shoppers launched at four U.S. properties, giving shoppers access to free Wi-Fi and retail perks through text messaging, and malls more big data to inform their marketing strategies.

Marketing agency Dodier & Company (Dodier) has teamed up with tech firm A-Blast to offer shopping centers and their tenants a turn-key service that delivers free Wi-Fi and retail perks to shoppers via text messaging—no app required. The joint [...] Tactics Subscribers Read More...

Double Take

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Canadian mall’s shopping event packed some fundraiser power, produced high weekday traffic numbers.

Canadian mall’s traffic-building shopping event packed some fundraising power Willowbrook’s 2013 Red Hot Charity Shopping Event wasn’t a Black Friday holiday launch per se. Still, it served as a pretty good dress rehearsal for what’s [...] Tactics Subscribers Read More...

Keeping the Faith

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South Bay Galleria shakes off bad press, recovers from anchor tenant loss with holiday kick-off event that rallied the community and brought out more than a thousand carolers.

Watching 1,138 people caroling through the halls of South Bay Galleria last December 7, you wouldn’t have known that the California mall was under pressure. But what looked like a mere twist on the annual 1,000 Points of Light holiday kick-off[...] Tactics Subscribers Read More...

Cupid Can Wait

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Victoria Gardens pampers singles in anti-Valentine’s Day event and promotion. Some 790 people showed up for refreshments, makeovers, sales, and giveaways—yes, including men.

Valentine's Day is for couples, and that makes many singles want to hunker down and wait out the love storm. America's Victoria Gardens offered itself as a suitable shelter last February 9, when it held an "Anti-Valentine's…Pamper Thyself" pro[...] Tactics Subscribers Read More...

A Special Hatch

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Stockland Merrylands features professional, amateur and student artists this Easter in eclectic Eggshibition.

Easter celebrations took on big proportions at Stockland Merrylands in Australia. They came in the form of an Eggshibition of nine giant eggs that commissioned Sydney artist Mike Trebert took four weeks to create. The artworks were meant to r[...] Tactics Subscribers Read More...