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Men Get Their Own Mall Play Areas

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This Swiss center will pull out all the stops for its upcoming Man’s Day.
Shoppi Tivoli (Spreitenbach, Switzerland) is promising male shoppers a hassle-free experience and bang for their buck if they attend its Man's Day tomorrow. Based on the center's motto, "My world, as I like it," the event will be a mash-up of re[...] Tactics Subscribers Read More...

This Was One Big Bash

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An upscale mall needs a re-launch to match.
There's a difference between filling mall space and optimizing it. At near full occupancy, one American shopping center recently gave its retailers and customers something to celebrate with an inaugural Fashion Bash. Scottsdale Fashion Square[...] Tactics Subscribers Read More...

Here’s One for the Boys

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Wiregrass Commons caters to the needs of last-minute holiday shoppers.
We know; we're almost at the end of 2017 and we're going to tell you about a shopping service for men. At first glance it might seem a tad archaic to assume that the boys still can't find their way through a mall or come up with their own ideas [...] Tactics Subscribers Read More...

Movies Make for Great Retail Story Branding

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Links of London brings the spirit of mystery writer Agatha Christie into its stores.
The next time you're anxiously staring at your marketing whiteboard, take a break and a walk to your shopping center's cinema complex. Grab the "coming soon" brochure and start brainstorming. While you're at it, hop online and see what Links of [...] Tactics Subscribers Read More...

Need Mall Traffic? Create a Season

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Upscale Florida center has mastered the art of online content management.
If you've ever wondered how lifestyle magazines managed to produce annual theme reviews that could fly off the shelves, here's the secret: It's all in the presentation. How many ways can you highlight slimming workout clothes or heels that take [...] Tactics Subscribers Read More...

Entertainment Leads Visitors into the Shops

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Color wheel consultations among highlights of this fashion sales event series.
Fashion might not be the most earnest topic to delve into, but that doesn't mean style-related retail events cannot have any depth. A case in point: Alhambra Shopping Centre's Spring Fashion with a Splash of Color, a seasonal category marketing [...] Tactics Subscribers Read More...

The Boys Get Prom Jitters, Too

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Canadian retailer comes to the rescue with Promposal Day 2.0.
Despite all the focus on teenage girls, they aren't the only ones for whom prom season is a big deal. It's a milestone for boys as well, giving retailers an opportunity to extend much-needed services to their male customers. Moores, a Canadia[...] Tactics Subscribers Read More...

Cycling 101 at Canal Walk

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South African center offers a one-stop destination to tour-bound shoppers.
This coming Sunday, 35,000 cyclists will slip into Spandex shorts, click into their pedals, and hit the road for the 40th Cape Town Cycle Tour, the world's largest timed event of its kind. Making it through the 109km route takes preparation, whi[...] Tactics Subscribers Read More...

SoCal Etsy Guild Market Lands at The Oaks

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SoCal Etsy Guild another example of the power of brick-and-mortar environments, even to support online commerce.
Online vendors are getting smarter in how they connect with consumers, and they're increasingly relying on physical world interfaces to grow their clientele and build loyalty. Take Etsy, for example. The global marketplace that popped up online [...] Tactics Subscribers Read More...

That’s How You Run a Mall Seasonal Sale

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A good emcee and a gavel can go a long way in getting visitors excited to shop.
There's nothing like a little competition to drive interest in and the price of anything, really. One mall is trying to use that kind of human psychology to boost its productivity this winter. Belgium's Balexert is mixing sales promotion and [...] Tactics Subscribers Read More...
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