To Be or Not To Be

Entertainment, Sales Promotions, Special Events

Lakeside Shopping Center journeyed back in time to the Renaissance for its Youth Enrichment Series (YES) program.

This past summer, for an entire month, Lakeside Shopping Center in Sterling Heights, Michigan took a journey back in time to the Shakespearean era. It was during the center's second annual Youth Enrichment Series program, also known as YES. "Las[...] Tactics Subscribers Read More...

You’ll Save a Fortune

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Shoppers at Southwest Plaza were invited to learn their lucky fortune – and possibly win a prize.

Last February, Southwest Plaza in Littleton, Colorado invited shoppers to "save a fortune" at its five-day winter sidewalk sale. They could take advantage of savings of up to 50 percent off regularly priced merchandise at the center's five major[...] Tactics Subscribers Read More...

Shop Around The Clock

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Moorestown Mall attracted shoppers to its July sidewalk sales by awarding one each hour for 40 hours.

Three regional shopping centers, within ten miles of Moorestown Mall in Moorestown, New Jersey have July clearance sidewalk sales. What's a marketing director to do to be different? — Shop Around The Clock. The promotion was held July 16-19[...] Tactics Subscribers Read More...

It Came Upon A Midnight Clearance

Gift Cards, Sales Promotions, Sales Promotions & More

Northgate Mall augmented its winter clearance sidewalk sale with live television and radio remotes.

Every year at Northgate Mall in Cincinnati, Ohio, Marketing Director Leslye Amber holds a winter clearance sidewalk sale. Last year, however, she spiced it up with live television and radio remotes. During the three-day sale, the remotes brought[...] Tactics Subscribers Read More...

Great White Attack

Advertising Creative Design, Design Studio, Sales Promotions, Sales Promotions & More

Champlain Place made the most of a snowstorm, selling buttons as historical souvenirs and offering discounts for every foot of snow.

Over six feet of snow practically buried the city of Moncton, New Brunswick last February, over a five-day period. To commemorate the occasion, Champlain Place Marketing Director Donna Hayes designed 8000 buttons and sold them as historical souv[...] Tactics Subscribers Read More...

Adding Excitement

Amenities, Customer Service, Entertainment, Grand Openings, Sales Promotions, Sales Promotions & More

South Towne Center’s community was hyped for the grand opening of JCPenney, leading to a 63.7 percent increase in sales for the month.

Anchor or department stores play an influential role in attracting people to shopping centers because they offer great selection, and competitive prices. That's why the opening of JCPenney at South Towne Center in Salt Lake City, Utah last Augus[...] Tactics Subscribers Read More...

Be Cool

Community Room, Fundraisers, Sales Promotions

Four Kravco centers raised money for local schools as part of their sales promotion, “Be Cool Support Sports at Your School”.

Kids of all ages and from a variety of schools in Pennsylvania gave their support to four of Kravco's shopping centers this summer and fall from August 13 through October 17. The event was named Be Cool Support Sports at Your School and was desi[...] Tactics Subscribers Read More...

Drive Takes Top Grade

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Greenbrier Mall’s back-to-school drive became a big event, increasing sales while simultaneously benefiting local parent-teacher associations.

A one-month, back-to-school drive helped to increase sales at Greenbrier Mall in Chesapeake, Virginia. The PTA fund-raising drive was designed to help fund PTA projects that required sound equipment, and computers. It also helped to pay the shop[...] Tactics Subscribers Read More...

The Big Chill

Sales Promotions, Sales Promotions & More

Beltway Plaza attracted shoppers during its summer sidewalk sale by positioning a massive ice block in center court. Inside was a key – awarded to a lucky contestant – which unlocked a case of prizes.

A cool promotion at a shopping center in Hyattsville, Maryland has proven to be a hot traffic event for a mid-summer sale. Marketing Director Judith Stevens of Beltway Plaza attracted shoppers by positioning a huge block of ice in the center cou[...] Tactics Subscribers Read More...

Country Quality

Sales Promotions, Sales Promotions & More

Appletree Mall offers shoppers a taste of the country from summer through fall, with fresh produce, fruits, and specialty foods like homemade bread and jams.

A taste of country brings thousands of shoppers to a busy New York regional shopping center every week, summer through fall. Appletree Mall in Cheektowaga, New York features a fabulous Country Market promotion every Tuesday, starting in June and[...] Tactics Subscribers Read More...