The Galleria at Sunset took a direct approach to winning back shoppers from its newest competitor.

McArthurGlen Designer Outlet’s “Ready” campaign helped it spring back into action after a fire forced it to close.

Upper Canada Mall responded to declining rental revenue with ‘Operation Breakpoint’, a comprehensive retailer and operations program.

When the City of Toronto implemented its no-smoking bylaw, First Canadian Place sought to rescue its restaurants with a call to action.

Trains, planes and automobiles are taking tourists to retail destinations worldwide. Marketers are ready to greet them with open arms—and tills.

A column on gifts with purchase.

Orchard Park Shopping Centre, nestled in the scenic Okanagan Valley, won two awards for its advertising campaign, “We Love It Here”. Focusing on products that locals could find themselves wishing for, the campaign benefited from radio and newspaper coverage, bench and bus-board signage, and on-site advertising in the form of banners and stickers.

To promote new Sunday shopping hours, Taigum Central developed a campaign called ‘Auction Dollars’, which gave retailers an opportunity to maximize sales while creating consumer awareness of the new trading hours.

West Park Mall cut through the clutter, running a single newspaper ad that appealed to locals’ interests to promote its sidewalk sale. That move was a success, with most merchants reporting a 20% increase in sales over the previous year.

Scarborough Town Centre created a unique fashion event to heighten its fashion image, and gave graduating fashion design students the chance to win $1,000 and promote their work.