A Fashion Parade’s Strong March

Sales Promotions, Sales Promotions & More

Western Australia welcomes a week of fashionable activities that capture shopper’s interest and exceeds the expectations of the organizers.

The marketing teams at Western Australian shopping centers Karrinyup and Garden City successfully turned one fashion parade into a week of in-center activities that produced excellent results surpassing all expectations. Both centers' integra[...] Tactics Subscribers Read More...

A Curious Weekend Affair

Sales Promotions, Sales Promotions & More

A visit from Curious George helped to boost Hillsdale Shopping Center’s traffic and sales.

In an effort to both promote center traffic and stimulate memberships for local PBS station, KQED, Hillsdale Shopping Center in San Mateo, California and KQED recently came together to host a weekend series of PBS events in the mall. The events [...] Tactics Subscribers Read More...

The Take 5 Campaign

Sales Promotions, Sales Promotions & More

Proof that direct marketing campaigns do not have to be complex or sophisticated to be successful.

Garden City has long been regarded as one of Western Australia's leading shopping centers. The center is home to over 200 specialty stores and has a reputation as one of the best destinations for fashion shopping in Perth. Having always enjoy[...] Tactics Subscribers Read More...

Isla Shop Estilo Magazine

Sales Promotions, Sales Promotions & More

Shoppers in Puerto Rico receive a Holiday magazine that promotes 15 different centers.

The island of Puerto Rico hosts nearly four million permanent residents. That's roughly 1,000 people per square mile, a ratio higher than any of the 50 United States. Making inroads with so many potential shoppers is clearly key to the continued[...] Tactics Subscribers Read More...

Back to Basics

Property Management, Sales Promotions, Sales Promotions & More, Shopping Center Business

Even in emerging markets such as Central and Eastern Europe, effective shopping centre marketing still comes down to sound research and market awareness.

By Eileen Connolly It doesn’t matter where your shopping centre is located within Europe—the marketing basics don’t change. An effective marketing campaign is based on good research and knowing your target market. Creative marketing [...] Tactics Subscribers Read More...

Teen Vibrations

Sales Promotions, Sales Promotions & More

If you want teens shopping in your center, give them the right calls to action. Here are a few ideas to revive your teen marketing programming.

When UK street fashion label Ascension wanted to pitch its ethically and organically produced clothing range, it turned to ScreenFX and its nationwide digital-screen media network. The range, which is sold through selected TopShop outlets and th[...] Tactics Subscribers Read More...

Culture $hock

Sales Promotions, Sales Promotions & More

Like their music, literature, and TV choices, the task of selling to teens can be a shock to many marketers’ systems. But delve into the youth culture, and you’ll discover consumers who are ready to listen and eager to discover new brands.

You know the rhetoric: teenagers are fickle and therefore marketing to them cannot possibly be an exact science. True enough, but it’s a science nonetheless. Teens do change at lightning speed. Their mood, interests, concerns, tastes, aspir[...] Tactics Subscribers Read More...

Cure for the Common Mall

Sales Promotions, Sales Promotions & More

The Mall at Millenia cured shoppers of Common-Mallaria with its heavy doses of signature events, and the mall’s carefully prescribed checklist of story ideas and photo opportunities.

The Mall at Millenia was decidedly media-savvy and proactive during the last Holiday season when it developed a press package addressing a fictitious ailment it called "Common-Mallaria". In a fun and creative approach entitled The Cure for the C[...] Tactics Subscribers Read More...

Operation: Troop Support

Sales Promotions, Sales Promotions & More

Valley Fair Mall celebrated Armed Forces Day with patriotic flair.

Red, white and blue were the colors of the season as Valley Fair Mall celebrated Armed Forces Day on Saturday, May 20, 2006 from 1pm-3pm. The celebration began with an Apache helicopter landing in the mall's west parking lot for all to see up cl[...] Tactics Subscribers Read More...

The Christmas Gift of Aloha

Sales Promotions, Sales Promotions & More

The Ala Moana shopping center created the tale of Merry the elf, who fell from Santa’s sleigh and now adventures in Hawaii.

Imagine your first day on the job as a newly trained elf and you fall off Santa’s sleigh only to find yourself in Hawaii. That is the tale of Merry, whose many adventures were discovered by visitors to Ala Moana last season. Throughout Decembe[...] Tactics Subscribers Read More...