Levi’s Tailor Shop Gets In on Beer Garden Biz

Entertainment, Food & Beverage, Sales Promotions, Sales Promotions & More, Special Events

This one-day, brand-anchored event shows the potential of outdoor activations beyond F&B and live entertainment.

Indoor/outdoor is more than a home decor concept; it's how many consumers envision their ideal lifestyles. Where and how they indulge in their favorite pastimes, as well as consume goods and services, changes with their needs and moods. An Amer[...] Tactics Subscribers Read More...

Pursuits of Culinary Happiness

Food & Beverage, Sales Promotions, Sales Promotions & More

A Latin Food Fest and F&B pop-ups are among Square One’s traffic and sales generation strategies.

Food FOMO? Yes, it's real, and if The Food District has its way, shoppers will be flocking to its tenant eateries this summer in search of unexpected culinary delights before they're gone.

Square One's foodie destination is running a Secret[...] Tactics Subscribers Read More...

Black Friday in July? Staples Is Doing It

Sales Promotions, Sales Promotions & More

From deals on all BTS basics to specialist services, Staples is doing its best to corner the seasonal market.

Like marketing holiday gift hunting, it seems that back-to-school shopping is starting earlier every year. Staples, the supply store, is certainly getting a jump on it, releasing “Let’s Find Out: Canada’s Official Back-to-school Guide.”[...] Tactics Subscribers Read More...

VivoCity Gets into Gaming Mode

Gifts with Purchase, Sales Promotions, Sales Promotions & More, Seasonal Giveaways

The rule at this Singapore mall is that you need to shop—frequently—to play and win.

There's no need to read any fine print to fully grasp the breadth of VivoCity's "Treasure Trove of Surprises" promotion. The Singapore mall is quite upfront about its intent: Prioritize rewarding loyal customers every time they shop and make th[...] Tactics Subscribers Read More...

Springtime Is Showtime at Bluewater

Entertainment, Sales Promotions, Sales Promotions & More, Seasonal Giveaways, Special Events

Energy prices, AR, drone-based services, and sustainability will be among the topics that the mall will tackle.

The green-thumbed and DIYers will be well-served over the next ten days at Bluewater (Kent, UK). No less than 30 retail outlets and service providers will pop up at the center for the Spring Home & Garden Event, which promises to deliver knowle[...] Tactics Subscribers Read More...

Angels on Duty at Nový Smíchov

Décor Themes, Design Studio, Sales Promotions, Sales Promotions & More, Visual Merchandising

The Prague center’s retailers and partner brands went big for Valentine’s Day.

Valentine's Day tends to come with its load of anxiety as lovebirds mull over what to get and where to eat to mark the fleeting occasion. At Nový Smíchov (Prague, Czech Republic), a crew of male and female angels came to the rescue, assisting[...] Tactics Subscribers Read More...

The Style Battle Is On at Sylvia Park

Advertising Creative Design, Design Studio, Sales Promotions, Sales Promotions & More, Style Lounge

Having shoppers vote for their favorite looks adds another dimension to the center’s fashion campaign.

Style, like people, isn't uni-dimensional. That's part of the sub-text to the "Choose More You" fashion campaign at Sylvia Park (Auckland, New Zealand). To drive home the point and entice shoppers to explore its many stores, beyond their usual [...] Tactics Subscribers Read More...

Pets: Your Mall’s Next Club Focus?

Loyalty Programs, Sales Promotions, Sales Promotions & More

As the wellness category grows in the mall retail mix, marketing plans should include pets.

It's a dog's life in retail these days and that's no reason to whimper. Consumers are more mindful of their pets' wellbeing than ever and specialist vendors cater to their needs. That trend was on full display earlier this month at a mall-based[...] Tactics Subscribers Read More...

This Is How to Spin Off a Mall Brand

Loyalty Programs, Sales Promotions, Sales Promotions & More

Chances are your marketing team hasn’t taken your mall’s brand far enough.

Marketers like to refer to stores' well-curated visual merchandising displays and uniquely designed shopping centers as theaters of retail. If the latter are indeed shoppertainment destinations then they should really take a page from entertain[...] Tactics Subscribers Read More...

At Ikea, Green Remains the New Black

Community Room, Sales Promotions, Sales Promotions & More, Sustainability

Holiday shoppers’ pledge to the planet comes with a show of loyalty to the Ikea brand, too.

If consumers are as concerned with retailers' ethical governance as they are said to be then Ikea might win its holiday marketing bid. With a twist on an always anticipated promotional classic, the Swedish retailer is running a dual-pronged Gre[...] Tactics Subscribers Read More...