Direct Mail Never Deserved to Go Out of Style

Jay Dunn of City Chic Collective gives your fashion marketing plan a reality check.

The new generation of marketers in fashion e-commerce has an irresistible urge—especially with pure e-commerce players—to equate marketing with digital marketing. It’s understandable that the generational shift that happened in their depa[...] Tactics Subscribers Read More...

5 Trends Will Impact the Sales Craft in 2021

Sales Promotions & More, Shopping Center Business

Most CEOs would nod that the digital revolution is underway, but plenty of them haven’t fully understood what this means for their sales efforts, says CMO, Don Lee.

COVID-19 is accelerating the transition online, even for B2B enterprises, which means that CEOs need to ensure their sales teams have the digital skills and tools of engagement to win buyers, all without straying from timeless principles that s[...] Tactics Subscribers Read More...

Trinity Leeds Goes After Bad Gifters

Advertising Creative Design, Design Studio, Sales Promotions & More

Handy shopping guides organized by recipient should help form better habits.

Bad gifts, like ugly sweaters, are a bit of a thing. They make for popular Christmas party themes and a seemingly endless supply of content for social media feeds. This year, however, Trinity Leeds (UK) has a message for shoppers: Take 40 secon[...] Tactics Subscribers Read More...

This Mall Has a Green-licious Plan

Community Room, Dining Guides, Sustainability

Takeaway food does taste much better without all the waste.

The tightening of communities has been a welcome COVID-19 side effect. However, sustainability is one CSR mandate that has taken a hit during the pandemic, with packaging from online purchase orders and takeaway food containers piling up. K11 M[...] Tactics Subscribers Read More...

A Retail Merry-Go-Round Promotion

Gifts with Purchase, Sales Promotions & More

Mall zeroes in on retail category promotions to keep its customers in the holiday shopping spirit.

Spend and earn: The marketing concept is at the root of many a mall promotion. It might not be quite enough to convince weary and wary shoppers to tap their payment cards this gifting season, however, so a Canadian property is proposing somethi[...] Tactics Subscribers Read More...

Spin It to Win It

Sales Promotions & More, Seasonal Giveaways

Rockland helps its tenants rally online for Black Friday and beyond.

With on-site crowds thinning in most shopping centers, Cominar's Rockland (Montreal, Canada) is hedging its holiday trading bets on an omnichannel approach to traffic generation. Customers will have to hop online to spin its Black Friday prize [...] Tactics Subscribers Read More...

Best Buy Gets Out of Waiting Mode

Sales Promotions & More, Viral Advertising

The big-box retailer strikes a balance between story branding and pushing sales of specific products.

It's November. For Best Buy, that's good enough to get into holiday shopping mode, even if American Thanksgiving isn't for another three weeks. The electronics retailer has launched its Black Friday campaign, with select deals available now and[...] Tactics Subscribers Read More...

Simon Spreads a Little Joy

Sales Promotions, Sales Promotions & More

Given the many problems weighing on American consumers’ minds, the developer is opting for marketing levity.

While doom and gloom saturates American news headlines and the prospect of challenging months ahead threatens to put a real damper on an already somber retail mood, Simon says there will be joy this coming holiday season. The mall developer has[...] Tactics Subscribers Read More...

Do You Publish a Gift Card Newsletter?

Gift Cards, Sales Promotions & More

With e-mail marketing still proving its worth, gift card sales could start in shoppers’ inbox.

The big retail gift card push is about to begin. Everywhere shoppers will turn, a store, restaurant, or mall operator will try to sell its e-cards as the ideal holiday gifts. The tactic is a good one since consumers will be doing an increasing [...] Tactics Subscribers Read More...

Virtual Show Leads to In-app Purchases

Mall Websites, Mobile Commerce, Sales Promotions & More, Technology Lab

Mall of America and Popshop Live build an online show audience to lift retail sales.

Retailers are the stars of the Live Stream Shopping shows that the Popshop Live platform is presenting for the Mall of America (MOA – Bloomington, USA). From Air Traffic Toys to Paper Source to The Body Shop, tenants are taking turns peddling[...] Tactics Subscribers Read More...

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