The marketing team at Bayfair couldn't have picked a better scheme to draw crowds and generate sales for the New Zealand center's F&B tenants. The hook: The official Emirates Team New Zealand fan zone where sailing enthusiasts could watch the a[...] Tactics Subscribers Read More...

The idea of a virtual and interactive mall was a little out there just a few years ago. But some 15 months into this COVID pandemic, that idea has morphed into a concrete plan for properties with a robust digital infrastructure and tech-savvy t[...] Tactics Subscribers Read More...

K11 Art Mall (K11 – Hong Kong, China) is drilling down past broad category marketing and focusing on shoppers who not only enjoy food but whose weakness is their sweet tooth. Undisturbed by the looming danger of pandemic pounds, its team is r[...] Tactics Subscribers Read More...

So? How many pairs of eyeglasses and sunglasses do you figure are hanging on the wall at Visilab? Anyone who ventures a guess has a chance to win a CHF150 (US$164) gift card from the eyewear store at Shoppi Tivoli (Spreitenbach, Switzerland). I[...] Tactics Subscribers Read More...

If you want to see what a true omnichannel marketing plan looks like, head over to the New York Fashion Week site. Well, for starters, it's not just a website but a virtual venue where registered subscribers gained full access to the event's pr[...] Tactics Subscribers Read More...

Choosing cultural traditions as the basis for retail sales promotion is entering dangerous territory because it fully exposes a brand's understanding of the chosen culture—or lack thereof. Lucky for store and mall promoters, the Metal Ox sign[...] Tactics Subscribers Read More...

It's no secret that COVID-19 has hammered restaurant sales. With patrons still grappling with dining-out jitters or unable to eat at their favorite local joints, Whole Foods Market has come up with a scheme to support eateries: Gourmet Date for[...] Tactics Subscribers Read More...

There's a lot of screen time being clocked at the moment and that requires the appropriate amount of food to go with it. Not everyone will support the habit but the indulgence is keeping some businesses afloat, so it's no wonder that various ma[...] Tactics Subscribers Read More...

Lucky for the marketers at Southlake Town Square (Southlake, USA), Valentine's Day will fall on a Sunday this year. That's a good opportunity to bump up trading with themed promotions all weekend long.

The Texan center is nudging shoppers on[...] Tactics Subscribers Read More...

Joining forces for a community cause is nothing new to commercial property developers and their tenants, only, now, that cause is preventing more store and center closures. Splitting retail sales might be a big ask, but sharing marketing concep[...] Tactics Subscribers Read More...