Country Quality

Sales Promotions, Sales Promotions & More

Appletree Mall offers shoppers a taste of the country from summer through fall, with fresh produce, fruits, and specialty foods like homemade bread and jams.

A taste of country brings thousands of shoppers to a busy New York regional shopping center every week, summer through fall. Appletree Mall in Cheektowaga, New York features a fabulous Country Market promotion every Tuesday, starting in June and[...] Tactics Subscribers Read More...

Culture Sensitive

Sales Promotions

Shopping center marketing campaigns that are designed to attract cross-border shoppers often must adapt to a variety of cultural differences in order to be effective.

Shopping center marketing campaigns that are designed to attract cross-border shoppers often must adapt to a variety of cultural differences in order to be effective. Marketing director Victor Apotaca Jr. of AmigoLand Mall in Brownsville, Texas [...] Tactics Subscribers Read More...

Spaced Out

Leasing, Sales Promotions, Sales Promotions & More, Shopping Center Business

Marketing directors are getting creative when it comes to filling vacant spaces. Creating space for your community can increase traffic and sales.

Does vacant retail space in your shopping center give you an empty feeling? Marketing directors across the U.S. and Canada are finding ways to put unleased space to creative use, as well as offer a valuable community service at the same time. [...] Tactics Subscribers Read More...

Sprint to School

Sales Promotions & More, Seasonal Giveaways

Charlottetown Mall draws in back-to-school shoppers with a 55-hour car giveaway promotion.

Many of the shoppers of Charlottetown, P.E.I. will do almost anything to win a car — and that includes defying their need for sleep. Promotions Director Rick MacLeod of Charlottetown Mall organized a car giveaway promotion that did just that. [...] Tactics Subscribers Read More...