Bearing Gifts

Gift Cards, Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Tinsel the Shopping Bear retained Shenango Valley Mall’s Christmas traffic by giving out gift cards daily.

Merchants at Shenango Valley Mall in Hermitage, Pennsylvania, were anxious about possible holiday sales' losses after a WalMart opened its doors across the street just prior to Christmas. With minimal funds at its disposal, says Marketing Direct[...] Tactics Subscribers Read More...

Baby Boom

Advertising Creative Design, Amenities, Customer Service, Design Studio, Sales Promotions, Sales Promotions & More, Services

Westmount Shopping Centre’s childcare facility, Let’s Play, gives mothers a chance to enjoy some easy shopping. The return has been outstanding: sales were up $5 million from last year, and mall visits increased by 700,000.

Westmount Shopping Centre's reputation for customer service helped them earn the "Retailer of the Year" award in London, Ontario. Part of that success lies in its Let's Play Childcare facility, with over 500 members. Studies had shown that al[...] Tactics Subscribers Read More...

Ninety Percent Off!

Sales Promotions, Sales Promotions & More

Westwood Mall enticed crowds back with a 90% off sale. Each merchant offered one item at a 90% discount for 15 minutes, and each sale was announced throughout the mall.

Boxing Day everywhere is known as a time of great sales. Last year, Westwood Mall in Mississauga, Ontario was practically giving merchandise away with a whopping 90% off sale. Marketing Director Christine Tramontin says that the mall was expe[...] Tactics Subscribers Read More...

Elvis is Alive!

Entertainment, Sales Promotions, Sales Promotions & More, Special Events

Elvis impersonator and singer Ray Maas helped Jessamine Mall ring in its 12th anniversary.

When the time came to celebrate the 12th anniversary of Jessamine Mall in Sumter, South Carolina, Elvis impersonator and singer Ray Maas was brought in to awaken the spirit of Elvis. "I think a lot of people were skeptical when we first had R[...] Tactics Subscribers Read More...

The Alternate Route

Advertising Creative Design, Design Studio, Sales Promotions, Sales Promotions & More

Beachwood Place bypassed construction traffic with an aggressive awareness campaign that was designed to provide shoppers with alternate access routes. Although 86 percent of shoppers used to come via the under-construction road, sales actually increased seven percent during construction.

Unfortunately, city construction outside a shopping center usually effects center accessibility, as it recently did at Beachwood Place in Beachwood, Ohio. For nine long months, the main road leading to the center was under construction, cutting [...] Tactics Subscribers Read More...

Ode to the Taxi Driver

Sales Promotions, Sales Promotions & More

Cambridgeside Galleria’s Annual Taxi Event is held to thank taxi drivers for bringing tourists to the center.

Taxi drivers are honored for their contribution to boosting sales at Cambridgeside Galleria in Cambridge, Massachusetts. It's called the Annual Taxi Event and it's held at the mall every year to thank taxi drivers for bringing tourists to the ce[...] Tactics Subscribers Read More...

Farmers Market Jamaica

Food & Beverage, Food Court Promotions, Grand Openings, Sales Promotions & More

An all-day celebration kicked off the opening of phase 1 of a new Food Hall at Farmers Market Jamaica.

An all-day celebration kicked off the opening of phase 1 of a new Food Hall at Farmers Market Jamaica in Jamaica, New York. The Food Hall has three food retailers and a 250-seat atrium. Four additional food establishments will open early in 1993[...] Tactics Subscribers Read More...

Say Ahh…

Sales Promotions, Sales Promotions & More

Houston Mall looked more like a hospital with staff and equipment from Houston Medical Center set up throughout. The Medical Center made itself known to shoppers, and the Mall enjoyed a strong boost to traffic and sales.

Shoppers who visited Houston Mall, in Warner Robins, Georgia last August 15 may have thought they took a wrong turn into the local hospital by mistake. For the entire day, the staff and medical equipment of the Houston Medical Center were set up[...] Tactics Subscribers Read More...

Vocal Spotlight

Entertainment, Sales Promotions, Special Events

Kildonan Place was host to the YTV Vocal Spotlight called “The Great Canadian Talent Search”.

Some young singers from Winnipeg, Manitoba had a rare opportunity last fall to show off their talent to the local music industry at Kildonan Place. The shopping center was the site of the regional YTV Vocal Spotlight entitled The Great Canadian [...] Tactics Subscribers Read More...

To Be or Not To Be

Entertainment, Sales Promotions, Special Events

Lakeside Shopping Center journeyed back in time to the Renaissance for its Youth Enrichment Series (YES) program.

This past summer, for an entire month, Lakeside Shopping Center in Sterling Heights, Michigan took a journey back in time to the Shakespearean era. It was during the center's second annual Youth Enrichment Series program, also known as YES. "Las[...] Tactics Subscribers Read More...