Woodland Mall’s Kids Club program, based on a preferred shopper card for children, offers members discounts or special offers in over half of the center’s stores. A Kids Clubhouse was developed to add fun for the children, and give parents free time to shop.

Mall of America sought to drive early weekday traffic with its “Two for Tuesday” promotion. 25 percent of merchants participated, and Tuesday traffic and sales were increased.

Buena Park Mall gave away 1,000 pounds of sweet onions—and an extra 600 pounds after the first batch ran out—as part of its Mother’s Day promotion. Food court merchants each handed out more than 1,000 samples, and enjoyed sales increases up to 20%.

Each April, Canal Place Shopping Centre transforms from a high-end fashion center into a spectacular greenhouse. Sales went up 25% over this 11-day Primavera (“first green”) event.

Villa Linda Mall’s “100 Percent Off Holiday Sale” saw 2,500 customers receive a mock checkbook containing five 20% off coupons, to be used over four days.

Apache Plaza gave back-to-school shoppers a chance to unlock a prize locker and win the contents each day. Back-to-school sales increased by 28 percent.

Santa’s arrival at Hickory Hollow Mall was an unforgettable experience, thanks to his six live reindeer on-scene. Such a large crowd was drawn that the food court ran out of food, and recorded sales were up more than 25 percent.

Pet photos with Santa proved to be lucrative for Moorestown Mall, bringing in more than double the entire day’s sales in just one evening.

The Centre at Salisbury matched every dollar shoppers spent with Festive Money, which was used to bid on over 100 items at auction—including a new car. The average purchase per visit increased from $45 to $162.

Come Back Cards, a reward for shoppers during seasonal campaigns, helped to keep traffic flowing into North Dartmouth Mall.