Together with the Sheriff’s department and local school districts, Eastern Hills Mall sponsored a School Bus Safety Fair. The event cost $351 and resulted in a six percent increase in mall-wide sales.

The Texas Department of Agriculture and Westwood Mall formed an indoor Farmer’s Market, featuring fresh produce, flowers, and wines from local producers. The mall found that shoppers were willing to travel for the locally-grown goods.

Magic Valley Mall reached out to more than 25 school districts with its own back-to-school infomercial.

Fox River Mall sought to alleviate some holiday stress that the 3,500 employees within experience with its “Stress-free Sweepstakes”. Employees were encouraged to fill out wish lists and enter them in a draw. Santa personally delivered five lucky employees everything they had wished for; and since the lists tore away to become post cards, more than 200 lists were mailed to the employees’ families to serve as gift hints (and to increase the likelihood of a visit to the mall).

People often don’t know what gift to get someone, or where to get it—so Meridian Mall hosted a 20-minute “Great Gift Ideas” show in center court. Gift suggestions were separated into price ranges of under $20, under $50, and over $50, and each viewer received a card that listed each item, its price, and its location in the mall.

The Mall at Sears annually sets up its “Hobbitland Children’s Shop”, catering to its youngest shoppers.

Mission Valley Center’s “More Merry, Less Moolah” campaign gave shoppers a reason to visit—and come back another time.  Overall, 33,200 more people visited the center during the event period.

Belle Promenade tied into its rural community’s sense of values and traditions to increase holiday sales, traffic, and customer loyalty.

Shoppers at Mall of Orange had the chance to win their own Valentine’s Day gift. Shoppers chose three gift items worth $150 from over 50 stores, listed them on an entry form, and deposited it in an entry box. The mall purchased three winners’ #1 prizes for them. The merchants were pleased with the extra, cost-free traffic.

Woodbine Centre combined a direct mail piece, a window display contest and free giveaways for its Valentine’s Day promotion.