Parque Nascente, a Portuguese shopping center, offered a variety of daily enticements to draw in diners.

The Galleria at Sunset took a direct approach to winning back shoppers from its newest competitor.

McArthurGlen Designer Outlet’s “Ready” campaign helped it spring back into action after a fire forced it to close.

Station Square celebrated New Year’s Eve by staging Tick Tock Rock, a block-wide outdoor music festival.

Upper Canada Mall responded to declining rental revenue with ‘Operation Breakpoint’, a comprehensive retailer and operations program.

When the City of Toronto implemented its no-smoking bylaw, First Canadian Place sought to rescue its restaurants with a call to action.

Around the world, the elephant is seen as a symbol of strength, well-being, dignity, and good luck. Residents of the Los Angeles area encountered scores of colorful, super-graphic posters and billboards of elephants with the tagline, “Live Large”.

Hazelton Lanes has recently developed a new campaign of informative and entertaining interstitials. They’re a series of 60-second television programs designed to appeal to a primary audience of affluent women aged 35 to 54 years, appearing to be editorial rather than commercial.

Ever since its accession to the European Economic Community in 1985, Portugal has seen its commercial sector evolve and diversify. Now, Portugal is proving to be a real force in shopping centre marketing.

Interactive technology is sparking all sorts of creative marketing innovation.