To appeal to a growing market of young families, Garden City Shopping Centre gave shoppers a chance to win a contribution to their educational funds.

Small center marketing isn’t about trying to recreate programs that were meant to support regional schemes. Understand the realities of your centre—don’t focus on how or where it falls short of the marketing conditions at other, bigger centers.

In the wake of Pirates of the Caribbean, Chantry Shopping Centre shivered shoppers’ timbers by randomly handing out free treasure.

The Mall at Millenia cured shoppers of Common-Mallaria with its heavy doses of signature events, and the mall’s carefully prescribed checklist of story ideas and photo opportunities.

The London destination keeps its name in the headlines and its brand top-of-mind with a series of off-beat PR stunts.

For many shoppers, pets are akin to their kids. The secret to harnessing that potential spending power lies in treating both owners and pets with respect.

Valley Fair Mall celebrated Armed Forces Day with patriotic flair.

The Ala Moana shopping center created the tale of Merry the elf, who fell from Santa’s sleigh and now adventures in Hawaii.

Forum Madeira’s Children on the Moon program gives little ones a chance to discover the wonders of space.

Delicious food is an emotional experience shoppers respond positively to, and they’ll stay longer to enjoy it. Almost half of all shoppers will make a purchase at a food court. Be sure you’re making the most of yours!