There was a time when creativity in marketing was fueled by replete budgets and the ability to develop lavish advertising campaigns. These days, it’s the lack of funds that is driving marketers to come up with ingenious ways to drive traffic to their centers.

Promenade Shopping Centre gets a second chance at winning over customers.

In challenging economic times, a loyalty program is more important than ever. It provides a roster of family entertainment and activities that is free at a lifestyle destination so that shoppers can still come out and have a great time.

Yorkdale Shopping Centre’s marketing team launched a Corporate Fashion Seminar program in April 2007 after a few years of hosting occasional workshops to gauge market interest.

Pajamas were the apparel of choice for North Riverside Park Mall’s holiday kick-off.

Western Australia welcomes a week of fashionable activities that capture shopper’s interest and exceeds the expectations of the organizers.

The South African centre gets personal with shoppers through their mobiles.

Some shopping centers are using the time when they have their clientele’s full attention—the holiday season—to raise awareness of environmental issues and make the case for a greener form of consumerism.

Make ‘theme’ your marketing mantra.

Developers Diversified Realty launches ISLA Gift Cards that are accepted at 15 centers on the island.