Lucky Dips

Clyde Shopping Centre tops last Easter’s traffic by 9%, thanks in part to its chocolate egg promotion.

Clyde Shopping Centre in Clydebank, Scotland had a surprise planned for visitors over the Easter weekend. Those who spent over £10 during their visit were invited to take a lucky dip in the center's special Easter egg box. In addition to grabbi[...] Tactics Subscribers Read More...

Pushing the Envelope

Sales Promotions

A cheeky Valentine’s Day sales event was part of First Canadian Place’s plan to reverse its downward sales trend.

First Canadian Place (FCP) raised its sizzle factor this past Valentine's Day to help its retailers out of their sales slump, presenting the Risqué Business sales event. “With the state of the global economy and a high percentage of our sh[...] Tactics Subscribers Read More...

Make an Indulgence out of Convenience

Entertainment, Sales Promotions

If promoted right, small neighborhood centers can successfully become destinations for local shoppers seeking convenience and a little more.

The vast majority of shopping centers are ‘local’ and aim to target those living within their immediate vicinity—usually around twenty minutes’ travel time of the center. These small, neighborhood centers are convenient and familiar, and[...] Tactics Subscribers Read More...

Banking on Marketing

Sales Promotions & More, Shopping Center Business

Sunrise Marketplace sees marketing as essential to property-owner and retailer success.

Sunrise Marketplace has eight months left to convince its stakeholders to vote to renew their Business Improvement District (BID). Formed in 2000, the BID oversees marketing, economic development, maintenance and public safety programs on beh[...] Tactics Subscribers Read More...

Cruising Around the Neighborhood

Advertising Creative Design, Sales Promotions

The Centre, Feltham took its campaign on the road and raised traffic by 11 percent.

The Centre, Feltham in West London, UK raised the mobile marketing bar this past Easter when it devised a campaign to promote its F Mag lifestyle magazine and lure shoppers away from the competition with spring fashion updates, food ideas and di[...] Tactics Subscribers Read More...

On the Campaign Trail

Entertainment, Sales Promotions, Style Lounge

Simon Property Group rolls out its own national fashion event, called Simon Fashion Now.

The economic downturn hasn’t prevented Simon Property Group from rolling out its national fashion event: Simon Fashion Now. This celebration of style treats shoppers to runway fashion shows and updates them on the latest trends in cosmetics an[...] Tactics Subscribers Read More...

Can Joe The Plumber and Subway’s Jared Help Grow Your Business?

Sales Promotions, Sales Promotions & More

Examining ways to entice customers into choosing your business.

I recently spoke at a landscape conference in the USA. In front of me was a group of landscape contractors who were facing the toughest time in their business lives. They were trying to sell expensive landscape design and management to a market [...] Tactics Subscribers Read More...

Circus Act

Entertainment, Live Demonstrations

Using free entertainment to attract shoppers.

Vaughn Mills is banking on consistency to attract families this year. The Canadian mall has just launched its Sensational Saturdays entertainment series. “In a time when families are focused on stretching their limited dollars, this series [...] Tactics Subscribers Read More...

A Shoe-Lover’s Affair

Catwalk Shows, Entertainment, Sales Promotions, Sales Promotions & More, Style Lounge

A more Web-savvy Bayview Village hosts another category marketing campaign.

Sequels are tricky. They can turn a creative franchise into a gold mine or they can send intended audiences running for their lives. So far, Bayview Village’s Ultimate Shoe-Lover’s Event looks like a keeper. On February 9, the Canadian sh[...] Tactics Subscribers Read More...

Mixed Signals

Community Room, Sales Promotions & More, Seasonal Giveaways

An increasing number of shopping centers are developing media relations programs not only to raise their profile above competitors, but also to make the most of promotional opportunities.

While news reporters were scanning the market for a fresh angle on the rumored demise of the holiday retail season, JRfm radio’s six-member community crew was hitting the streets of Abbotsford, Canada, to help drive traffic to Sevenoaks Shoppi[...] Tactics Subscribers Read More...