The Stuff of Eco-Champions

Community Room, Loyalty Programs, Sustainability

Over four weekends, Kingdom and Clyde Shopping Centers showed children how they could help the environment and become Eco-Champions.

The UK’s Kingdom and Clyde shopping centers tried something different to encourage repeat visits from local families this past summer. They held a “Go Environmental” series of special events and promotions over four weekends, and tied in a[...] Tactics Subscribers Read More...

Parking Perks

Loyalty Programs, Parking, Sales Promotions

VivoCity’s sales promotion doubles as a loyalty program, offering customers free parking.

Singapore’s VivoCity is revving up sales and giving shoppers an incentive to join its loyalty club with a car park promotion. For every SGD 50 (approx. $35) spent in one day (maximum of three combined receipts), shoppers earn one loyalty point[...] Tactics Subscribers Read More...

Straight off the Local Vine

Community Room, Customer Service, Food & Beverage, Sustainability

One Nineteen hosts an Organic Farmer’s Market twice weekly.

Proponents of local, seasonal produce are being heard a little louder and clearer in the marketplace these days. Their voices have now joined those of organics champions, as a growing number of consumers are willing to listen to advice regarding[...] Tactics Subscribers Read More...

Music to Shoppers’ Ears

Mall Websites, Sales Promotions & More

Germany’s CentrO adds promotional offers to its website, along with some entertainment value.

While economists are sifting through their reports for the slightest sign of an economic rebound, Germany’s CentrO is working every angle of the downturn. Its latest marketing idea is to address shoppers’ spending concerns by turning their o[...] Tactics Subscribers Read More...

Weather Permitting

Gifts with Purchase, Sales Promotions & More

Cedar Hill rewards customers with gift cards on the wet days.

When it rains in Cedar Hill, Texas, shoppers take heed and take cover at Uptown Village. This month, the center launched a new gift-with-purchase program that rewards customers every time it rains. On those wet days, shoppers who present rece[...] Tactics Subscribers Read More...

First Class Shopping

Food Court Promotions, Gifts with Purchase, Sales Promotions & More

Raffles City Shopping Center partners with Singapore Airlines and SilkAir to offer flyers incentives to visit.

Whether they travelled in economy or executive class, shoppers who flew Singapore Airlines or SilkAir enjoyed special privileges at Raffles City Shopping Center earlier this year. From January until June, travellers could visit the Singapore [...] Tactics Subscribers Read More...

Green Sightings

Charity Partnerships, Sales Promotions & More, Seasonal Giveaways

Despite the recession, Garden City Shopping Centre tops December 2007 sales with its Find the Elf promotion.

December 2008 was a test of resilience for retail marketers. How jittery holiday shoppers would end up being was anyone’s guess. So marketing manager Tracey Lachaine must have breathed a sigh of relief when she saw her sales numbers come in. H[...] Tactics Subscribers Read More...

Soothing Words

Sales Promotions & More, Technology Lab

The City of Edinburgh, Scotland, introduces podcasts focused on Christmas shopping.

The City of Edinburgh, Scotland, did its best to take the “what to do, where to go, what to get” stress out of holiday shopping last year when it introduced its Edinburgh Christmas Shopping Podcast. Downloadable for free from the Edinburg[...] Tactics Subscribers Read More...

Dishing Out

Food Court Promotions, Sustainability

Among other eco-friendly initiatives, Oakville Place stocks its food court with restaurant-quality plates, preventing waste generated by the disposable kind.

Whether you order a burger or a tangy stir-fry, the food court experience will feel a little more special at Oakville Place this holiday season. Last month, the Canadian center introduced a new service that enables customers to pick up their own[...] Tactics Subscribers Read More...

For the Experience

Mall Websites, Sales Promotions & More

ION Orchard promotes its launch by inviting customers to take a test and win prizes.

ION Orchard, which is due to open in Singapore on July 21, is inviting future customers to test their ION DNA and try to win prizes. A lucky few could win one of three prizes offered in five categories: a SGD$300 (approx $200) spree at Topshop/T[...] Tactics Subscribers Read More...