Epicurian Feria

Food & Beverage, Sales Promotions & More

The Fashion Capital launches Fresh Food Precinct with elaborate campaign and event series that includes socials with some of Australia’s top chefs.

Convening the entire community to a feast is one way to move up the social ladder. It’s also a massive undertaking, but one that Chadstone —The Fashion Capital (Chadstone) was eager to face in a bid to raise its food category market share up[...] Tactics Subscribers Read More...

On the Beat

Sales Promotions, Sales Promotions & More

Wisma Atria got two Dancing Traffic Cops to redirect traffic back to its property while entertaining shoppers with their break-dance moves.

Wisma Atria’s fun “Dancing Traffic Cops” wasn’t quite a flash mob, but the PR campaign did capture the attention of Singapore shoppers and the local media. With the adjacent mass rapid transit entrance due to be relocated 80 metres aw[...] Tactics Subscribers Read More...

Lunch on the Fly

Food & Beverage, Food Court Promotions

The Gateway and partner radio station FM103 introduce loyalty program to lure office workers with exclusive midday perks.

Office workers call it a lunch break, but The Gateway hopes to pack much more into that daily hour when employees step away from their desks. The Salt Lake City, USA center partnered with The Enterprise and radio station FM100.3 to create a new [...] Tactics Subscribers Read More...

A Timely Service

Sales Promotions, Technology Lab

CouponSherpa.com lists holiday shipping deadlines for Christmas along with its selection of coupons.

With so many consumers doing their holiday shopping online, CouponSherpa.com came up with a nifty service idea: a simple page on its website where it lists holiday shipping deadlines for Christmas 2009. Visitors to the site can view a roster [...] Tactics Subscribers Read More...

Weekend Warriors

Gift Cards, Sales Promotions & More

From $39.99 to $399.99, these weekend experience gift packs are suitable for anyone. Develop your own and incorporate them into your gift card program!

Freetime Omnimedia looked inside the box to develop its latest promotional concept: the Weekend Gift Box. Available in more than one thousand drugstores across Canada, the box contains a gift certificate redeemable for any of several all-incl[...] Tactics Subscribers Read More...

Gifts with Purchase: Bribery or Added Value?

Gifts with Purchase, Sales Promotions & More

Examining how to make the most of a gift-with-purchase program.

Retailing has gone through a lot of changes in 2009. But if you had to select one trend as the newsmaker of the year, gifts with purchase would surely make the shortlist. The promotional tactic’s sheer popularity would lead one to believe that[...] Tactics Subscribers Read More...

It’s Show Time

Celebrity Appearances, Entertainment, Food & Beverage, Grand Openings, Special Events, Style Lounge

Consumers need a compelling reason to put down their gadgets, step away from the TV, and go to the mall. Simple entertainment just doesn’t cut it anymore.

When the curtain rises on opening day, the number one thing a stage producer hopes for is a packed house. Marketers strive for the same outcome in the theatre of retail. That may well be their biggest problem. Developing special events is an [...] Tactics Subscribers Read More...

Come Shop With Me!

Fashion Blogs, Sales Promotions & More

Attracting consumers and encouraging spending during an economic slowdown isn’t easy, but it is certainly possible.

As consumers continue to jealously guard their wallets, shopping centers are having to adopt ever more persuasive “come hither” tactics. The recession has mostly put paid to high-budget incentives such as giveaways and prizes, so marketers a[...] Tactics Subscribers Read More...

Right this Way, Boys

Customer Service, Food & Beverage, Sales Promotions & More

Brighton Collectibles of Cherry Creek Shopping Center schedules a Men’s Night to assist with holiday shopping.

Brighton Collectibles has men’s backs this holiday shopping season. The store at Cherry Creek Shopping Center in Colorado, USA scheduled a Men’s Night for December 16 from five until nine. The concept: the boys drop by for pizza and refre[...] Tactics Subscribers Read More...

Squeaky Clean

Sales Promotions, Social Media Campaigns, Sustainability, Technology Lab

Volkswagen’s TDICurious.ca aims to educate consumers about clean diesel and its benefits.

Volkswagen (VW) is one of those brands that have managed to inspire a sub-culture that current customers relish and potential ones aspire to experience. A case in point is the current fancy for the company’s TDI line of clean vehicles, whose n[...] Tactics Subscribers Read More...