Making Some Noise

Loyalty Programs, Sales Promotions & More

Centre Commercial La Part-Dieu, of France, actively recruits for its loyalty program through a variety of mediums.

The marketing team at Centre Commercial La Part-Dieu in Lyon, France doesn’t believe in the “build it and they will come” approach to managing its loyalty club. It periodically goes on the campaign trail to recruit new members. La Part-Die[...] Tactics Subscribers Read More...

Looking To The Future

Loyalty Programs, Sales Promotions & More

Although malls have traditionally focused on female fashionistas, students are getting more and more attention.

Mall loyalty programs have traditionally been focused on fashion-loving female shoppers. However, marketers are now realizing that to sustain their centers' growth and productivity they’ll have to broaden their reach and pay more attention to [...] Tactics Subscribers Read More...

Locked In To Shop

Sales Promotions, Sales Promotions & More

St David’s Centre locks in students for a night of deals, music, makeovers, and free samples.

Spending a couple of hours at the mall might feel to some reluctant shoppers like a prison sentence, but students don’t seem to mind being locked in at St David’s Centre in Cardiff, UK. After an inaugural event that drew more than 7,000 s[...] Tactics Subscribers Read More...

Beyond Reward Points

Loyalty Programs, Sales Promotions & More

When it comes to loyalty programs, there are alternatives to discounts and freebies.

It is great that your shoppers like collecting loyalty reward points that earn them discounts on merchandise and services throughout your center, but there’s a downside to that. It gets your most loyal customers hooked on the prospect of payin[...] Tactics Subscribers Read More...

Scratching Each Other’s Backs

Loyalty Programs, Sales Promotions & More

“The Big Chat” initiative by Festival Place was a simple concept: customers would help lure new customers away from competing centers, and receive perks and rewards in return.

Festival Place is as keen to thank shoppers for their ongoing patronage as any other center in the UK. It’s been doing it for a while through its festival Rewards program, which connects the marketing team and tenants with their customers. How[...] Tactics Subscribers Read More...

Dinner Dollars

Food & Beverage, Food Court Promotions, Sales Promotions & More

Broadway Shopping Centre gave diners a 1-in-6 chance to win back the cost of their meal. Those who didn’t win were still treated to tasty consolation prizes.

The prospect of winning free food is one way to get shoppers into a mall. It’s what Australia’s Broadway Shopping Centre did recently, when it ran its “Win Back Your Dinner Dollars” promotion. From August 29 through September 11, cust[...] Tactics Subscribers Read More...

Deals 2 Share

Food & Beverage, Food Court Promotions, Sales Promotions & More

How are you communicating your meal deals to shoppers? The CORE sends registered shoppers a Food E-lert text message with a new offer each day, which can be redeemed by showing staff at the participating eatery.

The CORE’s Food E-lert program could save shoppers a lot of money and time. The Canadian shopping center, which includes TD Square and Holt Renfrew, is encouraging its customers to text the word “foodie” to its program number to sign up to[...] Tactics Subscribers Read More...

Charleston Town Center’s iMall Campaign

Sales Promotions, Sales Promotions & More

Over 140 million Americans are smartphone owners, a fact that Charleston Town Center Mall didn’t hesitate to capitalize on.

By the end of this year, the number of smartphone users in the U.S. will reach 140 million. These Nielsen projections were all that the promotional team at Charleston Town Center Mall in West Virginia needed to see to plunge into digital marketi[...] Tactics Subscribers Read More...

Digital Radio Days

Sales Promotions, Sales Promotions & More

Westfield key partner and prime beneficiary of Australian radio industry campaign that had shoppers flock to ten of its centers to access digital radio demonstration kiosks.

Last November, the Australian radio industry launched an AUD 3 million ($3.23 million) Christmas campaign to promote digital technology, and Westfield was a key partner. The multi-faceted, six-week campaign included a series of radio ads that[...] Tactics Subscribers Read More...

Christmas Cheer

Sales Promotions & More, Seasonal Giveaways

It might seem like a crazy concept, but not every shopping center has to run its own holiday photo program.

Canada’s CrossIron Mills doesn’t bother handling Santa photos in-house. Instead, it leaves it up to one of its tenants, Bass Pro Shops Outdoor World, to operate the Santa’s Workshop area, along with games and activities for kids on the wee[...] Tactics Subscribers Read More...