My KP Family loyalty program draws visitors in and pulls Kildonan Place sales out of their midweek slump.

Branding character Chaminou leaved his Mee-Ow planet to spread some shopping happiness at Métropole Lausanne.

To keep teens interested in visiting, Greenstone Shopping Centre set up a Chill Lounge in its center court.

K11 Art Mall invited Maurice Bennett, who uses bread to create mosaics, to create a record-breaking Mona Lisa with 11 local art students.

Laurier, a Québec shopping center, proved that TV advertising is far from dead despite what others may think.

A consistent discount offer results in the customer becoming bored and the retailer becoming less profitable.

After reviewing its sales data, Selfridges—a UK department store—started its holiday promotions months in advance.

Benefiting the Seattle Humane Society, University Village hosted an all-day FidoFest for dog lovers.

The Mall of Rosebank runs a variety of clubs—including a movie club, wine and dance club, and book club—as part of its loyalty program.

To connect with its tech-savvy twenty-something clientele, The Light took to Twitter as a platform for its “Tweet Yourself” promotion.