Shopping for the latest styles is nice, but students heading back to school need to figure out a way to manage their money first.

Celebrity sighting news and exclusive perks draw student shoppers to California mall.

Five AMP shopping center embrace a head office-led marketing initiative and  pool their resources to co-create and fund customizable glossy magazine.

Here are seven ideas for how to keep your shoppers engaged during the holidays, and give them a reason to return once Santa has left the mall.

Event calendar proves an important advertising platform for tenants, with monthly focuses that highlight a number of center retailers.

Shop window contest just one of several initiatives that Larimer Square has planned to support the arts.

Gilded monograms and gold embroidery as GWPs entice shoppers to purchase leather goods and apparel at Vremena Goda.

Nordstrom breaks out of its holiday mould and tries to promote gift cards as the ideal presents for other important occasions.

Council sets standards for companies wanting to be officially recognized as doing a good job catering to families.

Marketing to the modern family won’t produce nay results unless you’re willing to leave old traditional strategies behind.