Loving the Union

Sales Promotions, Sales Promotions & More

Union Square draws its revenues from a small catchment, but it managed to increase productivity by digging a little deeper into shoppers’ pockets.

Aberdeen shoppers didn’t wait until this past Valentine’s Day to reveal the object of their shopping affection. The Scots spoiled Union Square with a 12.1-percent boost in traffic and a 7.9-percent jump in sales last holiday season in respon[...] Tactics Subscribers Read More...

Saving Up for a Festive Season

Gift Cards, Sales Promotions & More

Why wait until Black Friday when you can follow The Potteries’ lead and invite shoppers to spend on gifts well ahead of the holidays?

These days, £5 ($8) won’t get you too far when it comes to shopping for holiday gifts. Still, for customers at The Potteries, this small investment could be the first step in developing a workable budget in anticipation of the festive season.[...] Tactics Subscribers Read More...

Arresting: A Pop-Up Event

Sales Promotions, Sales Promotions & More

Shopping Center marketer sees her marketing budget increased after holiday village event boosts sales by nearly nine percent.

While some marketers are struggling to secure their holiday budgets, the Academy’s Anna Bluman has seen her promotional fund grow. Last year, she asked the landlords of the 65,000sqft Scottish center for £15,000 ($24,225) to help back her “[...] Tactics Subscribers Read More...

Shaking Things Up

Gift Cards, Sales Promotions & More

An aggressive gift card promotion and advertising campaign finally moved shoppers to check out the new Terraza Lomas Verdes center.

Gigante Grupo Inmobiliario built its Gran Terraza Lomas Verdes (Lomas Verdes) lifestyle center in Mexico and opened its doors in 2010, but getting shoppers to come was a challenge given the stiff competition coming from other centers. So with th[...] Tactics Subscribers Read More...

Step Right In

Pop-Up Stores, Sales Promotions & More

BMW Mini China’s latest PR stunt is a small-scale mobile boutique that fits in a stretched version of one of its trendy cars.

There’s no such thing as too small when it comes to temporary retail space. Vacant certainly proved that when it teamed up with BMW Mini China to promote the world’s longest Mini Cooper last year. The California-based company, which speci[...] Tactics Subscribers Read More...

GSUSA Rings In Year of the Girl at MOA

Pop-Up Stores, Sales Promotions, Shopping Center Business

Girl Scout Shop pops up at the Mall of America and yes, it sells a whole lot more than those tempting cookies.

The Girl Scouts of Minnesota and Wisconsin River Valleys won’t need to hit the streets quite as hard as usual to sell their famous cookies and other branded products this year. For five weeks, they’ll have their own store at the Mall of Amer[...] Tactics Subscribers Read More...

Backing the Recovery

Sales Promotions, Sales Promotions & More

Watters Creek at Montgomery Farm shows its allegiance to the stars and stripes with “Made in America” shopping guide in bid to help boost local economy

The people of Texas are known to be state proud, but this past Presidents Day Watters Creek at Montgomery Farm (Watters Creek) appealed to their country allegiance. The Allen shopping center marked the holiday with the “Made in America” camp[...] Tactics Subscribers Read More...

Vive Paris!

Pop-Up Stores, Sales Promotions & More

Four people living in a tiny Parisian subway platform apartment? That’s IKEA’s version of social media-based reality TV.

IKEA France produced many a “houlala!” when it popped up at the Auber metro station in Paris last month. With the help of communications agency Ubi Bene, IKEA erected a temporary 581-square-foot apartment in the middle of the station platfor[...] Tactics Subscribers Read More...

The Power Of Qee

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Chadstone grosses close to $97 million in sales in one month with high-profile campaign

What do toy bears have to do with L’Oreal Melbourne Fashion Week? Prior to March 2011, the answer coming from shoppers at Australia’s Chadstone-The Fashion Capital probably would have been “uh, nothing?” But that all changed when the cen[...] Tactics Subscribers Read More...

Got Fans?

Gift Cards, Sales Promotions & More

Mall capitalizes on customers’ love of their local NHL hockey team with pregame GWP promotion.

The City of Winnipeg, Canada has been hyped up since the recent return of its Jets professional hockey team. Portage Place got in the spirit too, and it’s running an ongoing sales promotion for Jets fans. Every home game day, shoppers who spen[...] Tactics Subscribers Read More...