January: Still an Afterthought?

Sales Promotions, Sales Promotions & More

John Stanley shares a few strategies on how to drive sales past the busy December holiday season.

As I write this article, I am seeing retailers getting ready for Christmas, one of the main selling months of the year. But, once Christmas is over, then what? In the northern hemisphere, retailers often hunker down, as there is a chance that ba[...] Tactics Subscribers Read More...

Vogue Fashion Fever Hits Manchester Arndale

Sales Promotions, Sales Promotions & More

Giant red shoe installation and celebrity appearance among highlights of UK center’s style extravaganza.

Taking on Vogue Fashion’s Night Out is a blessing and a curse. It’s probably the biggest public forum for a shopping center claiming style credentials to either step into the big entertainment leagues or mess up royally. The UK’s Mancheste[...] Tactics Subscribers Read More...

Hinkler Central Takes Shoppers on Grocery Hunt

Gift Cards, Sales Promotions & More

All that stands between shoppers and $3,000 in gift cards is 120 stickers hidden in the grocery aisles of two Australian retailers.

Australia’s Hinkler Central Shopping Centre (Hinkler) is giving away $3,000 in gift cards, and customers will have to go grocery shopping to earn them. In a bid to drive traffic to tenants Coles and Woolworths, the center has hidden 120 sticke[...] Tactics Subscribers Read More...

Countdown to the Big One

Sales Promotions, Sales Promotions & More

The Academy bumps up its sales with a “24 Days of Christmas” contest and made-for-adults Sexy Mr. and Mrs. Santa cutouts.

Who says effective holiday campaigns need to be complicated? Sometimes, all you need is a consumer good hook, like freebies. It worked The Academy shopping center, which bumped up its sales by nearly 17 percent last December with its 24 Days of [...] Tactics Subscribers Read More...

Toy Soldiers and Sugarplum Fairies

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Bluewater turns on the magic with a holiday program inspired by the Nutcracker ballet.

Bluewater hung up its holiday shingle on Memory Lane last year. The UK center worked closely with its retailers and London agency 23red to transform a mix of traditional themes and contemporary digital tools into one integrated campaign that cou[...] Tactics Subscribers Read More...

Gather Round for the Beauty Banquet

Sales Promotions, Sales Promotions & More

The UK’s Trafford Centre promotes beauty category via annual theatrical events.

The bounty that the Trafford Centre laid out for its shoppers and which won a BCSC Purple Apple Award last year was a feast, but not edible. Despite colorful appearances, every morsel featured at the UK mall’s Beauty Banquet was to be applied [...] Tactics Subscribers Read More...

Key To The Castle

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Shane Hansraj won himself a $350,000 home. That’s not a bad reward for taking the time to drop by his local mall and tour a new residential development.

The Canadian city of Edmonton has become quite a dense market for shopping, but Southgate Centre (Southgate) managed to carve itself a nice marketing niche last spring through a partnership with the Creekwood Chappelle (Creekwood) residential de[...] Tactics Subscribers Read More...

Eating It Up

Food & Beverage, Food Court Promotions, Sales Promotions & More

Foodology sounds too “out there” for you? We bet you’d change your mind if it could help you make over $630,000 in sales in one month, like it did for the Exchange Tower.

Ever had a palate reading? It’s about figuring out which type of cuisine suits your tastes most— like a version of astrology, but applied to food. The managers at Toronto’s Exchange Tower came up with the idea, called it food-ology and int[...] Tactics Subscribers Read More...

Border Patrol

Sales Promotions, Sales Promotions & More

Polo Park among Canadian centers working hard to keep their deal-seeking customers shopping at home, instead of heading south on Black Friday.

Black Friday shopping used to be somewhat like a reality TV show for many Canadians. For a long time they watched reports of American store stampedes on the evening news, but couldn’t relate to the phenomenon. But that might change as the GFC [...] Tactics Subscribers Read More...

The Customer Is Your Marketing Department

Sales Promotions, Sales Promotions & More

Shopping crawls, cash mobs part of mounting evidence that shoppers, not hired promoters, are now at the retail marketing helm.

Remember the days when larger retailers had marketing departments, and those departments developed the marketing strategies for the businesses? Companies tried to decide their own destiny. Not so anymore. Today, the rules have changed and the[...] Tactics Subscribers Read More...