This Mall’s Food Market Could Be the Future

Food & Beverage, Sales Promotions & More

Boxpark Shoreditch’s pop-up concept enables it to quickly adapt to lifestyle trends.

Boxpark in East London, UK, has just taken a page from the food marketing book and it's applying one of its primary principles: a good name goes a long way. Until Sunday, the pop-up mall is hosting a Superfoodmarket on The Green. This is a fresh[...] Tactics Subscribers Read More...

Eglinton Square Delivers Feel-Good Campaign

Loyalty Programs, Sales Promotions & More

Little treats, entertainment, and giveaways are all in a day’s work for this Toronto mall.

If it's the little things that count, then Eglinton Square could be on its way to fostering that elusive shopper loyalty. The Toronto, Canada, mall recently held a #DayMade event over two Saturday afternoons to provide brief but enjoyable interl[...] Tactics Subscribers Read More...

V-Day Flipbooks Starring Mall Shoppers

Sales Promotions & More, Seasonal Giveaways

Digital photos turn into 60-page booklets you can flip through to animate.

With the bridal season now well underway, we thought we'd share one of the best love-focused ideas to come out of shopping centers this past Valentine's Day. Phoenix-Center, Allee-Center Remscheid and other German malls from ECE Projekmanagement[...] Tactics Subscribers Read More...

intu Puts Retail Stylists in the Spotlight

Sales Promotions, Sales Promotions & More

Style Garden campaign installation will pop up in 15 intu malls this month.

Shoppers don't know their names, but retail stylists, buyers, and creative directors are the links without whom runway looks would never make their way to store shelves. So intu shopping malls across the UK are giving these fashion curators prop[...] Tactics Subscribers Read More...

Raine Square Tackles Shoppers’ Snack Attacks

Food Court Promotions, Sales Promotions & More

Australian center hopes to carve out a new F&B niche with a guerrilla campaign.

Shopping centers have most of their customers' food needs covered with sit-down restaurants, quick-service vendors and coffee shops galore. But what about those cravings one gets outside of the breakfast, lunch and dinner slots? Raine Square is [...] Tactics Subscribers Read More...

Night Owls Coming to Shoppi Tivoli

Sales Promotions, Sales Promotions & More

Customers will be treated to retail deals and entertainment on the eve of Good Friday.

Exciting things happen after the sun sets. At least that's what Shoppi Tivoli is telling its target customers to get them psyched to roam its halls and visit its stores a little longer this coming March 24. The Swiss center has planned a late sh[...] Tactics Subscribers Read More...

The New Starbucks Loyalty Program: Too Risky?

Loyalty Programs, Sales Promotions & More

Allan Haims of StepsAway shares his thoughts with Tactics on the coffee giant’s change in marketing strategy, and what’s at stake.

Coffee lovers around the world have been warned: Starbucks is introducing a new loyalty program next month. That means customers will no longer be rewarded based on how often they visit the retail giant's coffeehouses, but on how much they spend[...] Tactics Subscribers Read More...

Mall of Sofia Hosts A Love Talk Show

Sales Promotions & More, Seasonal Giveaways

Bulgarian center recently had customers opening up about their romantic stories.

Show more interest in others than in yourself. That’s the first rule you’ll find on any dating tip sheet. The same goes for showing your mall shoppers some love on Valentine’s Day. At the Mall of Sofia in Bulgaria, it meant putting custome[...] Tactics Subscribers Read More...

Santana Row Offers Rainy Day Rewards

Sales Promotions, Sales Promotions & More

Shoppers now have incentives to step away from their screens to go browse the stores.

Rain, wind, snow—those never used to get in the way of shopping. In this era of online retailing and mobile browsing, though, things are a little different. That's why Santana Row, which is nestled in California's Silicon Valley tech hub, figu[...] Tactics Subscribers Read More...

Celebrity Chef New Stockland Ambassador

Celebrity Chefs, Food & Beverage

Miguel Maestre’s contributions will include monthly recipes inspired by the alphabet.

Stockland has upped the ante in F&B marketing. The Australian developer recruited celebrity TV chef Miguel Maestre to be its food ambassador and frontman for the “A to Z of Mmmm” campaign. Now it’s his role to inform and entice shoppers at[...] Tactics Subscribers Read More...