Ivanhoé Cambridge Trials Interactive Digital Windows to Promote Gift Buying

Sales Promotions, Sales Promotions & More

Window-shopping is no longer synonymous with missed sales for two Canadian malls.

Having trouble finding holiday gifts for certain people in your life? Be it your daughter’s teacher, a co-worker or Mr. and Mrs. Perfect who are hosting the neighborhood open house this year, Ivanhoé Cambridge’s marketers feel your pain. Th[...] Tactics Subscribers Read More...

CDS Digital Hoarding Drives Traffic to CF Markville’s Food court

Food & Beverage, Food Court Promotions, Sales Promotions & More

Cineplex Digital Solutions (CDS) uses digital hoarding and interactive kiosks to help CF Markville drive traffic to its Express Eatery food court.

You might not be dreaming of a spicy chicken wrap while you’re trying on a pair of shoes at the mall, but Cineplex Digital Solutions (CDS) thinks it can plant that idea in your head with its digital hoarding and interactive kiosks. It recently[...] Tactics Subscribers Read More...

eBay Turns Boxing Day Selling on its Head

Sales Promotions, Sales Promotions & More

eBay helps shoppers turn unwanted holiday gifts into cash.

Once the holiday fairy dust settles, many households across America will find themselves with too much stuff. No tearjerker here, it’s a first-world problem. Still, stashing unwanted gifts in drawers and closets is wasteful so eBay came up wit[...] Tactics Subscribers Read More...

Vloggers Have Mall Shoppers’ Gift Lists Covered

Sales Promotions, Sales Promotions & More

From cologne for him to top toy tips from a little personal shopper, Manchester Arndale’s gifting video series is part resource part entertainment.

If you think that putting the squeeze on your graphic design team is the best way to produce standout marketing collateral, have a talk with yourself. The barrier to innovation might not be design or execution, but the concept itself. Take Manch[...] Tactics Subscribers Read More...

Fashion & Festivals: Summer in Montreal

Sales Promotions & More, Seasonal Giveaways

MEC heads toward another season of fashionable fun in the sun with daily giveaways.

This has been a trying spring for fashionistas in the French-Canadian city of Montreal. Warm and sunny days followed by snow and sleet—Mother Nature's indecisiveness has left shoppers hesitating to splurge on a new seasonal wardrobe. The Montr[...] Tactics Subscribers Read More...

Almighty Dog Honored at Cottonwood Mall

Celebrity Chefs, Food & Beverage

New Mexico shopping center sets the stage for an open-air battle of chefs.

Americans like their dogs—the furry ones and those that end up on their plates once the BBQ season arrives. That gave the marketing team at Cottonwood Mall an idea: why not celebrate both in one go? It plans to do so on June 11 when it hosts i[...] Tactics Subscribers Read More...

Singapore Shoppers Hit the Mall Beach

Sales Promotions, Sales Promotions & More

313@somerset’s sales promotion and movie tie-in event wraps up this weekend.

A life of leisure is tough, but someone's got to step up and live it. Just ask shoppers at Singapore's 313@somerset. They're being treated to a #313LIFEISABEACH event and sales promotion, and chances are they're doing their best to cope. Laun[...] Tactics Subscribers Read More...

How Much Heat Could You Handle?

Food & Beverage, Food Court Promotions

JCube is calling all shoppers to take its So Spicy Challenge to win a flight to Japan.

What would you do to win free return tickets to Japan? Some determined shoppers at the JCube mall in Singapore are willing to test themselves and their taste buds for that chance by participating in the So Spicy Challenge. Created as a playfu[...] Tactics Subscribers Read More...

Mall Tests Shoppers’ Emoji Literacy

Sales Promotions & More, Seasonal Giveaways

A host of prizes is up for grabs for those who can understand visual language signs.

Do you know what the above sentence means? No, your Emoji is a little rusty? Then you probably don't have a chance against shoppers who are fluent in the visual language and are currently competing to win prizes from[...] Tactics Subscribers Read More...

Dixie Steps Out for a Wild Marketing Ride

Sales Promotions, Sales Promotions & More

Canadian outlet mall making shoe lovers’ day taking footwear collection on the road.

The Dixie Outlet Mall's promotional team got its own branded truck and it's taken it to the streets of five municipalities of the Greater Toronto Area to present its latest footwear collections. With its fashion jungle graphics, the Wild for Sho[...] Tactics Subscribers Read More...