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Sales Promotions & More

Thanksgiving Is Not for Shopping

Sales Promotions & More, Seasonal Giveaways

Zona Rosa gets a jump on the competition with some creative scheduling.

We know, Orange is the New Black is a TV drama about a New Yorker serving time in a women’s federal prison. What does that have to do with a family friendly mall in Missouri? Absolutely nothing, but the title of the popular show is one of thos[...] Tactics Subscribers Read More...

The Savvy Marketer

Sales Promotions, Sales Promotions & More

Marketing director Sarah Enlow shares her lifestyle and shopping expertise in weekly TV segments shot at Fayette Mall.

If you walked into the lobby of the WTVQ station, you’d think that Sarah Enlow was a full-time news anchor. Her portrait hangs there alongside those of the ABC affiliate’s on-air team members, and for a reason. She’s become somewhat of a c[...] Tactics Subscribers Read More...

Shoppers to Hop on Smoothie-Making Bike

Loyalty Programs, Sales Promotions & More

While athletes compete in Rio, The Mall Wood Green is keeping kids active at home.

It's summer in the UK, and it's hot. What do shoppers there crave? The Mall Wood Green is suggesting fresh fruit smoothies that are as good for customers' health as they are tasty. On August 11, the center will give its customers a chance to mak[...] Tactics Subscribers Read More...

A Center Picnic Concierge: Whaaat?

Customer Service, Food & Beverage

The Americana at Brand launches a new service to welcome shoppers outdoors.

You know you've landed at an upscale shopping center when you can call on a Parkside Concierge to plan your family's picnic. The Americana at Brand, a Caruso Affiliated property in California, has launched the new summer service that will be ava[...] Tactics Subscribers Read More...

Hillsdale Launches Mobile Food Market

Food & Beverage, Sales Promotions & More

Off the Grid ensures ongoing F&B service during major mall construction work.

What do you do when your once busy food court turns into a pile of rubble? You think fast and come up with alternate venue. At Hillsdale Shopping Center (Hillsdale), that secondary spot is its parking lot. The California mall recently partnered [...] Tactics Subscribers Read More...

Fairy Dust Prevails at Sherwood Park

Sales Promotions, Sales Promotions & More

The Enchanted Garden revitalizes the magic for 800 children and the center’s retailers.

It was a whimsical mall marketing idea with all the components children love. Incorporating fairies and magical moments, Sherwood Park Mall's 'Enchanted Garden' event is storytelling rolled out at a creative high spurring on the curious with a b[...] Tactics Subscribers Read More...

This New Concept Could Drive Food Court Sales

Food & Beverage, Food Court Promotions

Fooda brings a new eatery to The Shops at North Bridge every weekday.

Here's a different angle on food court leasing for you: Rent space to one tenant and get a rotating set of eateries out of it. That's what The Shops at North Bridge in Chicago will be doing all summer long and right through to Halloween, thanks [...] Tactics Subscribers Read More...

Shoppers Step onto Theater of Retail Stage

Food & Beverage, Food Court Promotions

Westfield Innaloo retailers challenge their customers to a series of eating contests.

While some malls try to attract people to their food courts with frequent shopper cards and dinner-and-a-movie combos, Westfield Innaloo is offering patrons their 30 seconds of fame. On June 25, it will host an 'Innaloo V Food' contest that will[...] Tactics Subscribers Read More...

This Dining Precinct Is Everyone’s Back Lane

Food & Beverage, Sales Promotions & More

The redeveloped Westfield North Lakes is about to host one big neighborhood party.

Ever been to a back lane party? You know, it's that kind of casual gathering that starts off with a small group of friends hanging out outside before more and more neighbors spontaneously join in, snacks and drinks in hand. Well Westfield North [...] Tactics Subscribers Read More...

Trinity Leeds Seeks More Than Consumer Allegiance

Loyalty Programs, Sales Promotions & More

Land Securities says its center’s loyalty program is as painless for retailers to implement, as it is easy for shoppers to use.

There’s nothing revolutionary about mall reward programs. The purpose is usually the same: get shoppers to come in, stay longer, explore more shops, and spend. It doesn’t mean, however, that your marketing team should give up on innovation. [...] Tactics Subscribers Read More...

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